In 2013, I was asked to build a customer advisory board for the RightNow Technologies product line. At the time, customer advocacy as a discipline was only beginning to enter into enterprise conversations.
This first customer advisory board began my career as a customer advocacy leader. Over the next four years, I helped build and grow the entire customer advocacy program for the RightNow Technologies product (customer advisory boards, storytelling, advocate discovery, nurturing, and mobilization, annual conference, awards program, customer community, and customer communications).
Taking notice of the impactful program we built, in 2017, Oracle asked our team to take a leadership role in building out the Oracle Customer Experience customer advocacy program, creating best practices, scalability, and standardization for the 7+ products within the Oracle CX portfolio.
In 2018, I was hired at Workfront to transition the organization’s customer reference approach to a best-in-class advocacy program to support our go-to-market: creating a new category for enterprise work management.
While I have worked in marketing for my entire career, I knew I’d found my passion – building relationships with customers, helping them achieve and celebrate success, and supporting enterprise business goals – when I was asked to build that first customer advisory board.