My name is Amanda Zapata, and I am Manager, Acquisition Marketing at CFP Board.
I’ve worked at CFP Board since 2014 and helped implement both our Higher Logic community and Higher Logic marketing automation platform. I specialize in certification marketing and am responsible for supporting our growth initiatives, which includes helping candidates through the CFP® certification process to become certified. The mission of CFP Board of Standards, a 501(c)(6) nonprofit organization, is to credential competent and ethical financial planners, uphold CFP® certification as the recognized standard and advance the financial planning profession.
I graduated from the University of Mary Washington in 2011 with a bachelor’s degree in environmental science and have a passion for helping people.