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Unlocking Data-Driven Marketing Success: Leveraging Business Intelligence and Analytics to Craft Targeted Lists for Marketing Automation

By Laura Craft

In this session, discover the power of data-driven marketing. Learn how to harness Business Intelligence and Analytics to create precise, segmented lists for marketing automation. Explore strategies that maximize campaign effectiveness, boost ROI, and drive customer engagement. Elevate your marketing game with actionable insights, tailored targeting, and effective behavior and engagement scoring.