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Non-Dues Revenue from Marketplace Engagement

By Laura Craft

Attend this session to hear from two associations that successfully managed to extend their community by engaging their suppliers and members. Have you ever heard a member post a discussion asking, “Has anyone used this vendor…?”

See how associations are extending their member benefits by creating unique engagement opportunities that allow members to discover who else is using a specific vendor.

See how members can now engage around exclusive Member Perks as well as review and post RFPs to specific subsets of vendors and manage who can get access and when.

Finally, the session will engage the audience to discuss potential future options for member/supplier engagement and where an AI-powered, industry-specific marketplace platform, might disrupt next.