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New Member Onboarding: Leveraging Automation to Drive Retention

By Alexis Johnson

This session will help users understand the power of marketing automation and campaigns within Real Magnet. When ACC refreshed its onboarding series – from message content, frequency, and curating a membership experience during the first 90 days, ACC saw first year retention rates go from 74% to 79% in one year. We will share our onboarding plan, tips and tricks, and how we intend to evolve the program.