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New Idea$: Not Your Grandma’s Non-Dues Revenue

By Alexis Johnson

While average associations get their biggest chunk of annual revenue from membership dues, reliance on dues revenue is waning. To continue to effectively fund operations while holding dues increases at bay, many organizations are focused on driving non-dues revenue. But we can’t depend on our members to be satisfied with the same-old, same-old concepts. At the same time, millennials are taking over workplace buying decisions and have new expectations about engaging with the organizations they belong to.

Plus, your sponsors and advertisers demand fresh opportunities that will keep them supporting your association. This session explores several unique ideas that will inspire you to implement innovative non-dues revenue campaigns. There’s untapped and unexpected value right at your fingertips. We’ll share the po$$ibilities.