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Mastering Chapter Microsites: Design, Strategy, and Beyond

By Mark Griffith

In the ever-evolving landscape of association management, the rollout of chapter microsites has emerged as a powerful strategy to enhance engagement, streamline communication, and drive member participation. This panel session brings together Martha Jack (Higher Logic), Moe Khuen (CFA Institute) and Stephanie Field (CFA Institute) as they share insights, tips, and best practices on design, strategy, training, and standardization for creating successful chapter microsites.

Join us as we delve into the exciting world of chapter microsites, exploring the various facets that can transform your association’s digital presence. Our panelists will offer a comprehensive overview, addressing key aspects such as:

  • Designing for Impact: Discover the art and science behind creating visually appealing, user-friendly chapter microsites that captivate members and visitors alike.
  • Strategic Rollout: Gain valuable insights into devising a solid strategy for implementing chapter microsites. Learn how to align these digital platforms with your association’s broader goals and mission.
  • Training Excellence: Explore the critical role of training in ensuring chapter leaders and members can maximize the potential of microsites.
  • Standardization for Consistency: Consistency is key to a cohesive member experience.

By the end of this discussion, you’ll be equipped with the knowledge and tools needed to embark on your chapter microsite journey, leading to enhanced member engagement, increased participation, and a more impactful digital presence for your association.