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Leveraging Mobile Apps to Engage the Next Generation of Members

By Laura Craft

Member needs and expectations are different for Boomers, Gen X, Millennials, and Zoomers. With record numbers of Boomers retiring, what is your association doing to attract and engage younger members?

Hear how leading associations are integrating mobile apps into the member mix to deliver value to these younger “digital natives” – satisfying their need to connect and access content quickly on their mobile devices. You’ll learn how to leverage mobile apps to tailor communications and remain “relevant” by providing value to Millennial and Gen Z members. As a bonus, you’ll receive a digital copy of the State of Mobile in Associations 2023 Benchmark Report, which details how 145 US associations are using mobile apps to serve their members year-round  – including which apps they use and what they’re paying for their apps.