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Increasing Revenue by Decreasing Email Volume: It Works!

By Alexis Johnson

In 2023, the Academy of Nutrition and Dietetics increased annual product revenue by ~30% through the implementation of a once-a-month email to its 50,000+ members. This “Curated Collection” has streamlined marketing efforts, eliminating as many as a dozen individual product emails each month, honoring the inboxes of its members and creating efficiency for Academy staff. Learn how the Academy initially mined Informz data to create strategy, encouraged subscriber opt-in of specific interest areas, developed email design with story-level targeting, and have capitalized on additional marketing opportunities exposed through new data generated by the endeavor.