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Content Creativity to Spark Engagement & Growth

By Laura Craft

In today’s fast-paced digital landscape, creating compelling content is paramount to capturing your ‎audience’s attention and driving growth. Whether you’re a marketer, content creator, or executive ‎director, harnessing the power of content can significantly impact your organization’s success. This session ‎is designed to inspire and equip you with innovative strategies and practical tips for crafting content that ‎not only engages but also fuels your growth. You will gain content ideas, but also how to utilize it for lead ‎generation and community.

Key Topics Covered:

  • Content Types: Explore the world of content, from polls to webinars, to user generated. Examples will be ‎shared from various trade and professional organizations to help inspire. ‎
  • Content Distribution Strategies: Effective content creation is only half the battle; the other half is ‎distribution. Learn about various content distribution strategies, including social media, email marketing, ‎and SEO, to maximize the reach and impact of your content.‎
  • Measuring Engagement: Understand the key metrics and tools for measuring content, for example using ‎landing pages to capture leads and using automation to help create engagement. ‎

Get ready to elevate your content strategy and take your audience on a journey they won’t forget.‎