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Community as a Catalyst: Unleashing the Power of Engagement in Marketing

By Laura Craft

Dive deep into the heart of community-led marketing, drawing on Derek’s experience in growing and managing a 100,000-member community that generated millions in annual revenue. This session, inspired by Derek’s bestselling book “Unfair Mindshare: A CMO’s Guide to Community-Led Marketing in a Product-Led World,” offers a rich blend of strategies and real-world examples. It demonstrates how community engagement can revolutionize traditional marketing, demand generation, and brand initiatives.

Attendees will learn how to build and nurture communities that align with and bolster their strategies, thereby reducing sales cycles, growing revenue, and improving customer retention. Derek will also introduce an innovative ‘3 Orbit’ framework to transform your go-to-market strategies.

In this session, you’ll dive into practical playbooks showcasing the integration of community-led initiatives with brand and demand efforts. To ensure sustained investment, Derek will share key KPIs and metrics that will improve your weekly reporting and board room presentations.

This session is more than theoretical; it provides a practical blueprint for action. Attendees, including marketing executives, demand gen professionals, and community leaders, will leave with actionable tactics for implementing effective community-led marketing strategies in their organizations.

Key Takeaways:

  1. Integrate community, brand, and demand.
  2. Access proven integrated marketing playbooks.
  3. Understand the impact of large communities on high-performing marketing teams.
  4. Learn about metrics to sustain community investments.
  5. Assess the health of your community-led initiatives.