Full Schedule

Full Schedule

Filter sessions by track

Filter sessions by product

Filter sessions by level

Tuesday, November 19

6:00 AM - 8:00 AM — Exhibit Setup

8:00 AM - 5:00 PM — Registration Open

8:00 AM - 8:45 AM — Breakfast

9:00 AM - 9:15 AM — Conference Welcome

9:15 AM - 9:45 AM — Product Roadmap

9:45 AM - 10:45 AM — Keynote - Andrew Davis

11:00 AM - 5:00 PM — 1x1 Consulting

11:00 AM - 5:00 PM — Topic Pods



11:00 AM - 12:00 PM — Breakout Session 1

Community Brands Demo | 11:00 AM - 11:30 AM

SocialEdge.png

Product: Other

Knowledge Level: Basic

Join the Community Brands team during this interactive demo and learn about their software and solutions.

About Community Brands
Community Brands is the leading provider of cloud-based software to associations, nonprofits, faith-based groups, and K-12 schools. With 2,000 employees serving over 100,000 clients in 30 countries, we help organizations grow stronger and achieve their missions.

Speakers: The Community Brands Team

Location: Ft. Washington Boardroom 

Email Design Inspiration and Best Practices

Track: Best Practices & Strategies

Product: Marketing Automation Enterprise powered by Real Magnet

Product: Marketing Automation Professional powered by Informz
Knowledge Level:
Basic

Feeling "blah," overwhelmed, or uninspired when you design your messages? Do you want to use those "best in class" designs that companies like Apple, Lyft and Under Armour use in your messages, but you're not sure where or how to start? Then this session is for you! Join us for an example-rich design inspiration session that will take your creativity to the next level. We'll teach you how to deploy the latest email designs to make your messages and campaigns visually appealing, inspired, and most importantly, effective for reaching your intended audience.

Speakers: Lyssa Jackson, Marketing Automation Trainer, Higher Logic

Location: Baltimore 2

acgi_logo.png

The Practical Impact of AI on Associations (Sponsored Session)

Track: Product Capabilities, Technical & Design Guidance

Product: Online Communities

Knowledge Level: Advanced

Artificial Intelligence (AI) has become a trending topic in recent years with many variations in definition and approach. You may have heard of Anticipatory Intelligence, Augmented Intelligence, Machine Learning, Deep Learning… but what truly is the impact to associations and the communities they serve? How do associations leverage their centralized data with these technologies? This session will aim to define the basic principles of AI, tackle the challenging questions, and explore the evolution of the customer experience as processes and jobs change.

Speakers: Lou Hill, Director of Product Management, ACGI Software, Debbie Rhoda, Vice President of Customer Excellence, ACGI Software

Location: Annapolis 1

Campaign Submission Leaves 12,000+ Wondering if They're Registered for the WREA Convention

Track: Success Stories: Customer Case Studies

Product: Marketing Automation Professional powered by Informz

Knowledge Level: Basic

Learn how these first time users of Higher Logic's Email Marketing Campaign failed to include a critical step in their campaign that left 12,000+ members and non-members wondering if they were registered for the WREA Convention. Find out how they recovered and made a negative into a positive outcome.

Speakers: Annaliece Rynes, Assistant to the Executive Director, Wisconsin Retired Educators' Association, Diane Wilcenski, Executive Director and Lobbyist, Wisconsin Retired Educators' Association

Location: Annapolis 3

Enhancing Employee Engagement: Maximizing Higher Logic as a Community-Based Intranet

Track: Success Stories: Customer Case Studies

Product: Online Communities

Knowledge Level: Intermediate

In 2019, Clark Construction Group set out to transform its intranet into a new platform that can connect Clark's employees to the company’s mission, culture, and people while also facilitating efficiency and learning. Learn how Clark Construction Group, Higher Logic, and eConverse worked together to tailor the design and technical function of the Higher Logic platform to meet Clark's business objectives for a new community-based intranet. The team will present a number of creative solutions that were implemented to maximize Higher Logic's functionality, from extensive automation rules to integrating a third-party search function to customizing the digest functionality to better serve Clark's employees.

Speakers: Sara Guthrie, Vice President, Clark Construction Group, Chad Salganik, Senior Manager, Research and Development, Clark Construction Group, Martha Jack, Executive Director, eConverse

Location: Annapolis 2

Go Build Your Empire – How to Attract the Right Collaborators, Prove your ROI, Expand, and Repeat

Track: Best Practices & Strategies

Product: Online Communities

Knowledge Level: Intermediate

As the new online community manager and sole staff member dedicated to the online community for Genesys, a company with nearly 10k employees and 11k customer companies, Matt Lawson's first directive from management was, “Go Build Your Empire.” In a year since taking the role, the community has doubled its engagement across key metrics. As a result of the growth, questions directed to Genesys’ support teams shifted, marketing teams began leveraging the community for campaigns, and, rather than recruiting for internal support, the community now has internal volunteers wanting to collaborate more intimately.

Speakers: Matt Lawson, Online Community Manager, Genesys

Location: Baltimore 3

Go From Flat to Fabulous: Getting Noticed in the Modern-Day Inbox

Track: Best Practices & Strategies

Product: Marketing Automation Professional powered by Informz

Knowledge Level: Basic

In this session, members will learn the art of crafting subject lines and preheaders that make their campaigns stand out. If you’re creating a welcome campaign, Nurture, Events, Renewal or Win-back campaigns, step one is getting your communication opened. You’ll learn how to break out of the old routine. Learn to identify flat subject lines and apply new techniques to “be seen” – go from flat to fabulous.

Speakers: Vivian Swertinski, Senior Manager, Strategic Services, Higher Logic

Location: Eastern Shore 2

HUG MVPs Share Their Favorite Reports

Track: Data & Analytics

Product: Online Communities

Knowledge Level: Intermediate

We will discuss our favorite reports (and how they can complement your organizational goals), including some you might not even know exist! Come prepared to tell us which report is your favorite and why. If you don't have one, expect to leave the session with a few new reports you can use once you're back in the office. This will be a roundtable discussion facilitated by Higher Logic MVPs. This will be for intermediate level but all other levels are welcomed.

Speakers: Maral Balayan, Member Community Manager, Dynamic Communities, Ariel Brandt Lautman, Director of Information Systems, Association of State and Territorial Health Officials (ASTHO), Catherine Hackney, Principal, Confident Communities Consulting, LLC, Luke Zimmer, Principal, Skariphos.com

Location: Baltimore 1

Using Data Analytics for Revenue Growth

Track: Data & Analytics

Product: Other

Knowledge Level: Basic

Successful organizations are focused on growth, whether that means driving more event attendance, growing their customer base, supporting retention goals, creating upsell, or even expanding into new products and services. Finding these opportunities for growth depends on data insights and the ability to understand which customer segments have the highest opportunity for conversion. This session will explain how data analytics can be used to help your organization drive more revenue, while lowering costs.
By taking data from your online community, your marketing automation system, and other key source systems, you can start to build a 360-degree view of your organization that will influence how you make strategy decisions. When tasked with growth and increased conversions, it’s no longer enough to repeat what you did last year and hope for different results. You need data insights to understand what programs are performing and which ones need to be cut.

We’ll present case studies and share examples of how organizations today are using data analytics to make more confident decisions that grow revenue.

Speakers: Julie Sciullo, CEO, Association Analytics, Mark Lowry, President and CRO, Association Analytics, Kyle Contrata, Data Analyst and Project Manager, NAFSA: Association of International Educators

Location: Eastern Shore 1

Solidify Your Community's Core: Launch Strategy Tips from Your Community Managers

Track: Best Practices & Strategies

Product: Online Communities

Knowledge Level: Intermediate

When you start your organization's online community, there's a lot to think through. Join Higher Logic's community managers for a session where we'll address the big categories: moderation, internal policy, site setup, member permissions, legal, and launch strategy for additional communities. We'll help you come up with solutions and send you home with a list of questions for your organization.

Speakers: Laura Layton, Community Manager, Higher Logic, Stephanie Salsini, Community Manager, Higher Logic, Shannon Creghan, Community Manager, Higher Logic, Chris Weaver, Community Manager, Higher Logic

Location: Baltimore 5

12:00 PM - 1:15 PM — Lunch

1:15 PM - 2:15 PM — Breakout Session 2

Social Edge Consulting Demo | 1:15 PM - 1:45 PM
SocialEdge.png

Product: Other

Knowledge Level: Basic

Meet the Social Edge Consulting team and discover their services, solutions, and products during this interactive demo.

About Social Edge Consulting
We are a dedicated team of social business experts who live what we teach, and use collaboration software to connect - with our partners, our clients and each other - every day. Our mission is to empower people, create community and reinvent business. We help businesses at any stage of their social journey, and develop a customized road map to success and growth. Our services range from overseeing a full-scale interactive intranet or customer community implementation to strategy, community management, and custom development. Our creative team works closely with clients to design a UI that fosters member engagement and supports business objectives. We strive to help our clients embrace the transformations brought by digital collaboration tools. Working together, Social Edge will empower your company to be a leader in its industry.

Speakers: The Social Edge Consulting Team

Location: Ft. Washington Boardroom 


Driving Membership Through Google Analytics

Track: Data & Analytics

Product: Other

Knowledge Level: Basic

Do you know how to leverage Google Analytics to better understand and engage your members? This interactive session will provide tips on how to use Google Analytics to measure success, improve the user experience, and increase conversions (across devices and through email campaigns, online communities, and websites).

Speakers: Dan Scheeler, EVP of Client Engagement, Results Direct

Location: Eastern Shore 1


Essential Tips from Your Higher Logic Community Managers

Track: Best Practices & Strategies

Product: Online Communities

Knowledge Level: Intermediate

Join Higher Logic's community managers as they dive into how to bring life to your community.

They'll introduce four engagement strategies that you can use to invigorate your community:

       * Ask Me Anything (AMA)

       * Content Calendars

       * Member Recognition

       * Unique Widgets

Speakers:
Jessica Leitsch, Online Community Manager, Higher Logic, Sara Maloney,  Online Community Manager, Higher Logic, Lily Park, Associate Online Community Manager, Higher Logic, Emily Sullivan, Online Community Manager, Higher Logic

Location: Baltimore 5

Community Managers Resource Swap Meet

Track: Best Practices & Strategies

Product: Online Communities

Knowledge Level: Intermediate

Join our collaborative roundtable (and ongoing HUG community) to encourage and support collective problem-solving #AllTogether. The Community Manager's Resource Swap Meet is an informal, fun gathering to exchange resources, tips, tricks and tactics that support our work. Success tastes sweeter when you have someone to share it with, so let’s seize the opportunity to celebrate our achievements and work through pain points together, encouraging growth while expanding our network of community professionals. Bring one nagging issue and one awesome solution to share. We'll work through as many of your community-building topics as time allows. Topics may cover the CMS, your initial launch, engagement strategies, content, planning and tracking, metrics and KPIs.

Speakers: Joshua Slyman, Community Manager, Higher Logic, Heidi Friedman, Community Manager, Higher Logic

Location: Baltimore 1

Craft a Creative + Strategic Communication Plan for Your Community

Track: Best Practices & Strategies

Product: Online Communities

Knowledge Level: Intermediate

Your members and customers will never know what they don't know. Developing a clear communication plan will help you successfully launch your online community, because the more educated people are, the more likely they are to buy in and feel invested. We'll cover the basics of creating a communication plan from strategy to implementation (including staff communications) and review communicating from a creative perspective to include a variety of channels.

Speakers: Shanna Montoya, Online Community Manager, Colorado Bar Association

Location: Baltimore 4

Curating Content with Activity Sync

Track: Success Stories: Customer Case Studies

Product: Online Communities

Knowledge Level: Intermediate

The American Public Gardens Association used Activity Sync to completely revamp their member login, so that members would receive relevant professional development content. The American Public Gardens Association curated professional development opportunities, webinar content, publications and documents, and presentations and jobs relevant to their users by building six "specialty pages." These are pages that separated their communities into groups for specific areas of expertise.

Speakers: Ken Annan, Systems Integration Manager, American Public Gardens Association

Location: Baltimore 3

Integrated Profile Management (IPM) for Marketing Automation Professional (Informz)

Track: Best Practices & Strategies

Product: Marketing Automation Professional powered by Informz

Knowledge Level: Intermediate

Are you looking at your unsubscribe numbers and trying to avoid people removing themselves from all of your email communications? Creating an Integrated Profile Management (IPM) form to allow subscribers to manage their email preferences is a great tactic to increase the effectiveness of your email marketing. The IPM feature is available for iMIS, Membersuite, nFE, Personify integrated accounts, and creates a history of preference activity in your database. This session will provide an overview of IPM within Marketing Automation Professional (Informz) mailings, including why it's important to accompany your unsubscribe form with a preference management form and an explanation of the different approaches you can take (opt in to email groups or opt out from groups). We will end by showing some examples of actual IPM forms.

Speakers: Laura Layton, Community Manager, Higher Logic, Chris Weaver, Community Manager, Higher Logic

Location: Annanpolis 3

Microsite Design Track (Session 1 of 3) – Designing for Higher Logic, CSS Basics, and Quick Wins

Track: Product Capabilities, Technical & Design Guidance

Product: Online Communities

Knowledge Level: Intermediate

Microsite Design Track (Session 1 of 3) – Designing for Higher Logic, CSS Basics, and Quick Wins

Speakers: Justin Prevatte, Lead, Theme Logic

Location: Eastern Shore 2

Marketing Automation Professional 101

Track: Product Capabilities, Technical & Design Guidance

Product: Marketing Automation Professional powered by Informz

Knowledge Level: Basic

Join the Marketing Automation Professional Product Manager, Jillian Casler and uncover how to get started with marketing automation. The session will highlight a new enhancement to mailing designer 2, Auto Resend, that will help jump start your automation efforts. We will also walk through some basic campaigns that your organization cannot live without. Join me, and let’s learn how implementing some of these basic campaigns can save you time and strengthen your member engagement.

Speakers: Jillian Casler, Product Manager, Higher Logic

Location: Annapolis 2

The Procrastinator's Guide to Marketing Automation Enterprise

Track: Best Practices & Strategies

Product: Marketing Automation Enterprise powered by Real Magnet

Knowledge Level: Basic

Have you noticed that “Automation” tab in your account and wondered what it’s all about, but haven’t had time to take a look? Are you curious why the product name changed from Real Magnet to Marketing Automation Enterprise, and what tools came along with that? This session is designed to help anyone interested in utilizing marketing automation campaigns and give you tips on where to start. We’ll walk through why marketing automation is an important tool, different use cases where it can be compelling, the top campaigns to try first, and what's actually being automated. Come join the presenters to discuss how you can get started on welcome/drip campaigns, event promotion, landing pages, and A/B testing.

Speakers: Christina Davila, Manager of Implementation, Higher Logic, Ted Whalen, Senior Implementation Manager, Higher Logic

Location: Annapolis 1

The Science of Successful Communities

Track: Data & Analytics

Product: Online Communities

Knowledge Level: Advanced

To date, managing communities has largely been an art, driven by trial and error and a steady dose of behavioral psychology. Data science, machine learning and artificial intelligence are changing all of that. After studying data patterns on thousands of communities, definitive models of success have emerged. What really drives participation in a community? What are the predictors of a successful site? How do different types of users engage, and how often? We’ll explore data-backed answers to questions like these that have challenged community managers for years.

Takeaway: Improve engagement and retention through the employment of tools like artificial intelligence.

Takeaway: Incorporate data-backed strategies to increase member participation in your community.

Takeaway: Create an engagement plan for sustained results.

Takeaway: Understand behaviors that could be sabotaging your community's success.

Speakers: Heather McNair, Chief Community Officer, Higher Logic, Mikhail Opletayev, VP, Software Engineering & Data Sciences, Higher Logic

Location: Annapolis 4

Using segmentation to drive loyalty, retention and growth.

Track: Best Practices & Strategies

Product: Other

Knowledge Level: Intermediate

Customer segmentation is a powerful tool for prioritizing the retention and growth efforts of customer AND member-focused organizations. Learn how to put segmentation to work to drive renewals, gross retention and expansion for your organization.

Speakers: Jay Nathan, Founder & Managing Partner, Customer Imperative

Location: Baltimore 2

2:30 PM - 3:30 PM — Breakout Session 3


ACGI Software Demo | 2:30 PM - 3:00 PM


SocialEdge.png

Product: Other

Knowledge Level: Basic

Connect with the ACGI Software Team during this interactive demo and discover their products and solutions.

About ACGI Software

At ACGI Software, our mission is simple - develop and deliver innovative software to help associations, credentialing organization and association management companies to change the world.

Speakers: The ACGI Software Team

Location: Ft. Washington Boardroom 


How to Market Your Annual Conference

Track: Success Stories: Customer Case Studies

Product: Marketing Automation Professional powered by Informz

Knowledge Level: Basic

An association's annual conference can provide education sessions from all areas of practice. Learn how one association used targeted marketing and registration analytics to craft and reach segmented populations of its membership.

Speakers: Corrine King, Communications Associate and Database Administrator, Connecticut Bar Association

Location: Annapolis 2

How VHMA Empowers Members to Make Data-Driven Buying Decisions

Track: Success Stories: Customer Case Studies

Product: Online Communities

Knowledge Level: Advanced

If you look closely at your online community discussions, you’ll likely see patterns in the conversations. One pattern we noticed at VHMA was that members requested recommendations for work-related products and services. On any given week, recommendation requests and responses could comprise up to 25% of all posts. We also noticed that the same questions were asked over and over, cluttering the community with repetitive noise. As an early adopter of new technologies, when Higher Logic introduced a Trip Advisor-style reviews module, we were intrigued. Attend this session to learn why we chose to encourage product and service recommendations in a dedicated reviews portal and hear about our early returns from our go-live in 2019.

Speakers: Benjamin Martin, Vice President, CEO, The Review Society, Christine Shupe, Executive Director, Veterinary Hospital Managers Association

Location: Annapolis 4

Translating Forum Data into Actionable Insights

Track: Success Stories: Customer Case Studies

Product: Online Communities

Knowledge Level: Intermediate

The American Staffing Association (ASA) recently completed a Jobs-to-be-Done process, incorporating staff interviews, member interviews and advanced text analysis of member commentary on their community forum to guide 2020 planning efforts. Join ASA, and their partners from Higher Logic and ORI, as they share how a combination of individual interviews, unstructured data mining technology and a team approach to understanding and utilizing data is driving value for the association.

Speakers: Diana Mertz, Senior Director, American Staffing Association, Jay Yeo, Lead Consultant, ORI, Emily Stamm, Senior Community Manager, Higher Logic

Location: Baltimore 5


2019 Mobile Benchmark Report: How Does Your App Stack Up?

Track: Best Practices & Strategies

Product: Other

Knowledge Level: Intermediate

If you currently use a mobile event or engagement app or are considering investing in one, this session will help you understand how your app stacks up. We'll share data from Results Direct Mobile’s 2019 Mobile Benchmark Report of over 200 event and engagement app customers and nearly 2,000 events.

Speakers: Mark Wallach, Mobile Business Development, Results Direct

Location: Baltimore 3

Automation Rules for Mentor Match

Track: Best Practices & Strategies

Product: Other

Knowledge Level: Intermediate

Participants will learn how to use automation rules to make their Mentor Match programs more effective and efficient. The session will address using automation rules to follow up on pending mentor requests, welcome new participants, check in with mentors and mentees 90 days after being matched, and send monthly newsletters to matched mentors and mentees, as well as unmatched mentors and mentees. Using the American Health Lawyers Association's mentoring program as an example, the session will also address best practices for advertising mentoring programs, tracking data, removing nonmembers, and checking in annually with matched mentors and mentees.

Speakers: Aliza Epstein, Manager of Member Onboarding and Engagement, American Health Lawyers Association

Location: Baltimore 4

Email Deliverability Pitfalls

Track: Best Practices & Strategies

Product: Marketing Automation Enterprise powered by Real Magnet

Product: Marketing Automation Professional powered by Informz


Knowledge Level:
Intermediate

Join us for a session focused on common email deliverability pitfalls. We'll discuss:Join us for a session focused on common email deliverability pitfalls.

We'll discuss:

• Sending to purchased lists
• Using link shorteners
• Changing your "From" address
• Sending too infrequently
• Exposed URLs with click tracking
• Sending without testing• Sending attachments

Speakers: Dean Canellos, Manager of Deliverability Ops, Higher Logic, Amanda DeLuke, Deliverability Analyst, Higher Logic

Location: Annapolis 3

Keep it Agile: Community Management Processes

Track: Best Practices & Strategies

Product: Online Communities

Knowledge Level: Basic

You're just one person managing your community. Do you find yourself rushing to put out fires and never moving forward on big projects or initiatives? Learn from your HUG community manager how to apply agile ideology and associated methodology to get things done in your community, and more importantly, stay sane.

Speakers: Shannon Emery, Community Manager, Higher Logic

Location: Annapolis 1

Microsite Design Track (Session 2 of 3) – Advanced Styles and Breaking out of the Mold

Track: Product Capabilities, Technical & Design Guidance

Product: Online Communities

Knowledge Level: Advanced

Microsite Design Track (Session 2 of 3) – Advanced Styles and Breaking out of the mold.

Speakers: Justin Prevatte, Lead, Theme Logic

Location: Eastern Shore 2

Online Community & Engagement Product Updates

Track: Product Capabilities, Technical & Design Guidance

Product: Online Communities

Knowledge Level: Intermediate

Higher Logic Product Managers, Ryan and Lizzie will highlight some of their favorite product releases from the past year, walk you through potential features currently in the research or design phase and present a walk through and update on Page Designer. Feedback and questions are welcome!

Speakers: Lizzie Urban, Product Manager, Higher Logic, Ryan Casey, Product Manager, Higher Logic

Location: Baltimore 2

The Uniquely Important Role of Community Data in Data Analytics for Associations

Track: Data & Analytics

Product: Online Communities

Knowledge Level: Basic

Associations today use a wider variety of member-oriented software tools (association management software, email marketing, events/meetings tools, learning management systems, etc.) than ever before. Each of these contains useful member data.

No single source of data, however, is more helpful in understanding the ever-evolving interests of your ever-evolving constituencies than the data found in your Higher Logic community.

This session will discuss the concept of "blended data" (pulling together data from all relevant sources) and the unique importance of community data in providing you the truest real-time understanding of your members and their evolving interest clusters.

Blended data is a vital concept for associations in 2020, and this session will define it and provide examples of how associations are extracting meaningful insights from pooled data. Panelists will describe their own experiences and the resulting business impact in areas such as membership retention and growth, event attendance, fundraising, certification, and more.

This presentation details the experiences of Higher Logic customer 340B Health, an association at the forefront of association data innovation, with supplemental context provided by the results of a study of 50 associations, chronicling the most impactful insights that their online community and data analytics efforts uncovered in 2019.

Speakers: Shane Kelley, Director of Member Services, 340B Health, Rob Miller, Senior Vice President, Gravitate Solutions

Location: Baltimore 1

Untangling Topic-Based Communities

Track: Best Practices & Strategies

Product: Online Communities

Knowledge Level: Basic

At the Alumni Association of the University of Michigan, we launched our open forum with a topic-based community. While we’ve had many successes, they came with challenges and valuable lessons learned. We took time to develop an optimized strategy for the next phase of our community’s growth (and you can, too).

Speakers: Bilal Muta, CRM Development Manager, Alumni Association of the University of Michigan

Location: Eastern Shore 1

4:00 PM - 5:00 PM — Breakout Session 4

Lifetime Member – Fueling the Journey from Student to Retiree (Sponsored Session)

SocialEdge.png

Product: Other

Knowledge Level: Basic

In your members’ eyes, the value your association provides will grow and change as they move through their careers. From initial recruitment to renewal, it's imperative your organization understands what members want and need at each stage of their career and how you can deliver value on what they find most important. Join this session to take a deep dive into the complete member journey and how your organization can design an experience that will boost engagement and support members throughout each phase of their career.

Speakers: Michael Kumpf, Client Services Manager, Community Brands

Location: Annapolis 1 

Email Deliverability Best Practices

Track: Best Practices & Strategies

Product: Marketing Automation Professional powered by Informz

Product: Marketing Automation Enterprise powered by Real Magnet

Knowledge Level:
Basic

Join us for a round table session to discuss email deliverability ideas and best practices:
• Using purchased lists
• Understanding email authentication
• Managing subscribers (removing inactive subscribers)
• Monitoring your results + understanding deliverability metrics

Speakers: Dean Canellos, Manager of Deliverability Ops, Amanda DeLuke, Deliverability Analyst, Higher Logic

Location: Baltimore 1

Expand Your Targeting Capabilities

Track: Data & Analytics

Product: Marketing Automation Professional powered by Informz

Knowledge Level: Intermediate

Effective targeting is the first step to take on your journey to providing a more personalized user experience. Improved targeting results in greater audience engagement and less email fatigue. Did you know you can create robust target groups within the Marketing Automation Professional platform? This session will cover the capabilities of the segmentation tool and provide strategic guidance on when and how to use them.

Speakers: Vivian Swertinski, Senior Manager, Strategic Services, Higher Logic

Location: Annapolis 2

How We Took Our Blogging Program Beyond the Basics

Track: Best Practices & Strategies

Product: Online Communities

Knowledge Level: Intermediate

Join us to walk through how a strong blogging and content program can be used as a tool to convert people to member status in associations and grow populations in public-facing, opt-in communities. We'll discuss tips and tactics for nurturing the blogging population, gathering content ideas, and using blogs as a tool for both external SEO and cross-pollination within communities.

Speakers: Will Machin, Senior Community Manager, Higher Logic, Veronique Nguyen, Community Manager, Higher Logic

Location: Baltimore 5

A Day in the Life of Your Member

Track: Product Capabilities, Technical & Design Guidance

Product: Online Communities

Knowledge Level: Intermediate

Your member is juggling a lot in their day-to-day life. How do you make sure that your relationship with them is delivering what they want? Higher Logic Online Community and Marketing Automation work better together by automating and personalizing the member experience to ensure your association stays relevant. Learn more about how these tools can work together to improve staff efficiency and strengthen the member relationship.

Speakers: Jillian Casler, Product Manager, Higher Logic, Kate Zimmerman, Senior Product Portfolio Manager, Higher Logic

Location: Baltimore 2

Microsite Design Track (Session 3 of 3) – Running a Successful Website Redesign Project

Track: Product Capabilities, Technical & Design Guidance

Product: Online Communities

Knowledge Level: Advanced

Microsite Design Track (Session 3 of 3) – Running a Successful Website Redesign Project

Speakers: Justin Prevatte, Lead, Theme Logic, Brett Wangman, President, The Center for Association Growth

Location: Eastern Shore 2

Raising The Bar On Design In Higher Logic

Track: Best Practices & Strategies

Product: Online Communities

Knowledge Level: Advanced

Quick Base has been using community to power customer engagement for years. In September this year, we relaunched on Higher Logic with creative ways to engage our customers in more impactful ways, not only driving engagement but increasing customer success. We view the community experience as part of an overall seamless digital experience. In this session, hear how we made the user experience intuitive and rich in Higher Logic while staying on brand.

Speakers: Danielle Zimmerman, VP, Customer Experience, Quick Base, Jazmine Ramirez, Creative Designer, Social Edge Consulting

Location: Annapolis 4

Supercharge Learner Engagement by Integrating Your LMS + Community

Track: Best Practices & Strategies

Product: Online Communities

Knowledge Level: Basic

SRA International wanted to deliver a seamless user experience on an easy-to-navigate platform to help increase learning engagement among its members. SRAI was already utilizing Path LMS for its live and on-demand webinars and course, but by integrating its Higher Logic community with the pre-existing LMS, they were able to increase engagement, interaction, education history, and discussion.

In this session you’ll learn:
-Best practices for integrating your LMS with your online community
-How to utilize badges + gamification to kick your engagement up a notch
-What’s beyond the LMS + community integration: your organization’s digital ecosystem

Speakers: Liam O’Malley, VP, Association Solutions, Blue Sky eLearn, Jim Mitchell, Manager, IT and Communications, Society of Research Administrators International

Location: Eastern Shore 1

5:15 PM - 6:00 PM — Powered by You

6:00 PM - 9:00 PM — Customer Appreciation Party at Pose

Wednesday, November 20

8:00 AM - 5:00 PM — Registration Open

8:00 AM - 8:45 AM — Breakfast

8:00 AM - 1:00 PM — Exhibitor Area/Higher Logic Experience

9:00 AM - 10:15 AM — Keynote - Jeanne Bliss

10:30 AM - 5:00 PM — 1x1 Consulting

10:30 AM - 5:00 PM — Topic Pods


10:30 AM - 11:30 AM — Breakout Session 5


OpenWater Demo | 10:30 AM - 11:00 AM

SocialEdge.png

Product: Other

Knowledge Level: Basic

Connect with the OpenWater Team and discover The OpenWater Platform. 

About OpenWater:
Today, we've incorporated all of this functionality into our robust software platform. Clients use our platform to manage awards, grants, scholarships, fellowships, and more. Nearly any application and review process can be made easier and more efficient using our platform. Contact us today to discuss the specifics of your program.

Speakers: The OpenWater Team

Location: Ft. Washington Boardroom 

A National Initiative to #RethinkJails: Using a Private Online Community to Advance Local Justice Reform

Track: Best Practices & Strategies

Product: Online Communities

Knowledge Level: Basic

In 2017, the Pretrial Justice Institute developed a microsite of their University of Pretrial called SJC Exchange. This loose network of multidisciplinary professionals posed a challenge to building a cohesive community. The community has since grown to over 1,300 justice system stakeholders. Learn how we promote engagement through our onboarding process. We will talk about our use of automation rules, promotion at in-person events, and use of an orientation eLearning program to help users become comfortable with the community. We’ll also discuss how we use web meetings, webinars, an ever-growing library, subcommunities, partner service providers, and continuous feedback to maintain an engaged community.

Speakers: Bryan Taylor, Manager of Technology Innovation, Pretrial Justice Institute, Toni Shoola, Community Manager, Pretrial Justice Institute

Location: Eastern Shore 1


Advanced Automation Rules Workshop

Track: Best Practices & Strategies

Product: Online Communities

Knowledge Level: Advanced

In this session, we're getting hands-on with automation rules and exploring their capabilities. We'll share how to conceptualize, build, and test advanced automation rule campaigns using multiple functionalities, complex logic, and plenty of customization. If you feel comfortable with automation rules, and you're ready to experiment and tinker beyond the basics, this is the session for you. Only adventurers need apply!

Speakers: Lindsay Starke, Lead Community Strategist, Higher Logic

Location: Eastern Shore 2

Content as Currency: How the Future of Associations Looks a Lot Like a Media Company

Track: Best Practices & Strategies

Product: Online Communities

Knowledge Level: Advanced

When Community Associations Institute created HOAresources.com with the help of Revmade, they had to develop a cohesive strategy for success. Their solution? They approached this challenge as a modern media companies such as Time Warner, Amazon Studios, or Netflix would. And they leveraged their most valuable commodity, Community Content, into business success and transformed their association into a future-forward organization in the process.

During this session, you’ll discover how Community Associations Institute in conjunction with their digital marketing partner, Revmade were able to meet their growth targets with anticipated earnings of $100,000+ for FY2020. How they maintained the value of their community, CAI Exchange, as a wildly popular member benefit while expanding it to 55,000 members with 200 unique discussions per month. And how they use CAI Exchange as a major membership prospecting and recruitment tool.

Speakers: Amy Repke, Vice president Communications & Marketing, Community Associations Institute, Krystle Kopacz, CEO, Revmade

Location: Annapolis 3

Design By Committee LIVE: How to Design, Test + Deploy Changes to Your Site

Track: Product Capabilities, Technical & Design Guidance

Product: Online Communities

Knowledge Level: Intermediate

Come one, come all to this daredevil session full of wonder, CSS, and custom layouts. Phil Foss shares his high-flying in-browser design technique to redesign a microsite homepage LIVE before your eyes. Hecklers will provide art direction throughout the show.

Speakers: Phil Foss, Designer, HighStrap

Location: Baltimore 5

Does One Size Fit All? Tailoring Best Practices to Your Community

Track: Best Practices & Strategies

Product: Online Communities

Knowledge Level: Intermediate

Community engagement strategies are like a good suit. Sometimes the suit fits great right off the rack, but other times the suit would fit better with a little tailoring. Join this session to learn how to build off of engagement best practices, so that you are enhancing, changing and tailoring them to fit your community’s unique needs.

Speakers: Annie Moncure, Senior Community Manager, Higher Logic

Location: Baltimore 3

Engage New Members with Automation

Track: Success Stories: Customer Case Studies

Product: Marketing Automation Enterprise powered by Real Magnet

Knowledge Level: Basic

In this session, we'll provide an overview of Air Line Pilots Association, International (ALPA) and how we addressed a need of one of our pilot groups. Their goal? To greet and engage new members within the first year of employment. Using Higher Logic marketing automation, we set up a campaign that runs unattended throughout a member's first year of employment from new hire to first year anniversary.

Speakers: Chris McCarthy, Supervisor, Air Line Pilots Association

Location: Baltimore 2

Increasing Post-Event Retention Rates Through Unique Automation + Community Engagement

Track: Success Stories: Customer Case Studies

Product: Marketing Automation Professional powered by Informz

Knowledge Level: Basic

Our team improved and increased our membership retention rates after our large annual conference. How? Through unique automation, using Marketing Automation Professional, online communities, and other Higher Logic tools. As a part of the event, attendees that had never had a paid membership received one free of charge for attending the conference. We utilized marketing automation email campaigns to integrate these new members prior to the conference. To encourage those that received free memberships last year, we used other segmented messaging campaigns and online interaction to maintain their active membership. These initiatives resulted in some of the highest membership numbers we've seen since 2017.

Speakers: Kaitlynn Malinowski, Marketing Associate, Innovatis Group, Mackenzie Evans, Community Engagement Coordinator, Innovatis Group

Location: Annapolis 2

People, Context, and Need: Strategies for Integrating your Community and LMS

Track: Best Practices & Strategies

Product: Online Communities

Knowledge Level: Basic

In an article posted to the Association for Talent Development website, contributor Laurent Pacalin states: “70 to 80 percent of training budgets are spent on formal learning, but as many studies indicate, nearly 80 percent of what people actually learn within a job role is achieved informally." It is well established that formal training offered through a learning management system (LMS) is critical to an organization’s mission to educate its community. With that said, we rarely give appropriate attention to informal or social learning through one’s online community, primarily because an online community is typically hosted outside the LMS or learning domain within an organization’s web presence.

In this session we will discuss ways to leverage your LMS and online community to provide holistic education experiences that can significantly impact your stakeholders. Attendees will learn:

• How to create a seamless experience between your online community and LMS
• Steps for enhancing formal or curriculum learning opportunities with peer engagement and active participation
• How you can create communities of practice to further enhance sectors of learners with specific levels of experience, credentials, or expertise

In this session, you'll hear from Richard Finstein, CEO of CommPartners, and a panel of association executives who have fostered integrated approaches to contextual, community, or social learning.

Speakers: Richard Finstein, Chief Executive Officer, CommPartners, Casandra D. Blassingame, Vice President, Education Services, American Gear Manufacturers Association

Location: Baltimore 1

Using Online Communities to Increase Committee + Board Volunteer Collaboration

Track: Success Stories: Customer Case Studies

Product: Online Communities

Knowledge Level: Intermediate

Does your association struggle to keep your committee members engaged and on task? Utilizing its online community, PPAI has identified ways to increase collaboration among committee members and keep the committee work flowing between meetings, which has lead to increased volunteer satisfaction and more productive committees/boards. Learn some of the tips and tricks we have developed and identify ways you can incorporate your online community in committee/board collaboration.

Speakers: Melissa Weber, Professional Development Manager, PPAI

Location: Annapolis 4

What's Next? Leaders of Mature Communities Share Their Secrets for Success

Track: Best Practices & Strategies

Product: Online Communities

Knowledge Level: Intermediate

Join us for a panel discussion with the CFP Board and the American College of Radiology about engagement best practices around mature communities.

CFP Board:
After having a community for two full years, CFP Board will share success stories, learnings, and best practices for engaging members in the community.

Along the way, we’ve learned a lot and have developed some best practices to maximize engagement with members. We'll share tips on big community topics, including the following: blogging, tagging posts, posting tips of the week, spotlighting your top members, sending out surveys and seed questions, hosting Ask the Expert events, and much more.

American College of Radiology:
Engage, the American College of Radiology's online community, has been live for three years and the ACR has established a successful community that is lively and active. One of the highest strengths of the Engage has been the establishment of the Engage Steering Committee. The committee is comprised of nine members that help facilitate the growth of Engage. The members receive monthly engagement reports, requests for recommendations, review and approval of new community requests and the determination of next steps for issues and/or new initiatives. The ACR has established a process for new communities to be reviewed, approved and created.

Speakers: Amanda Zapata, Initial Certification Specialist, CFP Board, Jackie Davey, Manager,Marketing, CFP Board, Katie Kuhn, Manager, Chapter and Member Engagement, American College of Radiology

Location: Baltimore 4

11:30 AM - 12:00 PM — Morning Break, Exhibitor Networking


12:00 PM - 1:00 PM — Lunch


1:15 PM - 2:15 PM — Breakout Session 6

Managing Strategic Transition: Building Community Into Your Organizational Structure

Track: Best Practices & Strategies

Product: Online Communities

Knowledge Level: Intermediate


Building a case for community can be an uphill battle in many organizations – it took our organization two years to make the investment in Higher Logic, and another year-and-a-half to allocate appropriate staff resources. But it doesn’t end there. In this session, you can expect to get answers to the following questions:

-Once you have the buy in, how do you keep community a priority through periods of organizational change?
-What happens when there is a transition at the leadership level?
-What happens if budgets shift?
-How is community prioritized in the strategic planning process?

We’ll also discuss strategies for integrating community into organizational priorities, so that it becomes a part of work being done across the organization.

Speakers: Laura Lee Charles, Senior Manager, Network Engagement, Interise

Location: Annapolis 2

From Community Zero to Community Hero!

Track: Success Stories: Customer Case Studies

Product: Online Communities

Knowledge Level: Basic

After four years of zero engagement using our AMS’ out-of-the box “community” tool, we took an out-of-the-box approach and skyrocketed engagement via Higher Logic.

After launching in July of 2018, we had phenomenal growth from day one: 420 users in the first week to nearly 4,000 unique users today. The Hub consistently has an average of 40-50 new users each week and 175-200 returning users each week. Conversation is fast and robust, and the members just keep coming back! Join us to learn how we started from scratch and brought this incredible tool to our members in just a few months. It wasn’t easy and required a lot of preparation and forethought, but in the end, our community has proved to be a tool our members can’t live without.

Speakers: Jennifer Richards, Director, Membership, American Association of Airport Executives (AAAE), Gwen Basaria, Vice President, Member Experience and AAAE Foundation, American Association of Airport Executives (AAAE)

Location: Annapolis 4

Ambassador Programs: Your Passport to a Successful Community

Track: Best Practices & Strategies

Product: Online Communities

Knowledge Level: Intermediate

After a year of onboarding and planning, the American Association for the Advancement of Science (AAAS), the world's largest multidisciplinary scientific society and a leading publisher of cutting-edge research through its Science family of journals, launched its members-only community "AAAS Member Community" for its 120k member-strong organization.

Join the AAAS presentation to learn tips and tricks from the team who managed the implementation and launch.

Speakers: Emileigh Clare, Assistant Director, Member Engagement, AAAS, Sarah Ornstein, Member Engagement, AAAS

Location: Baltimore 5


The Procrastinator's Guide to Marketing Automation Professional (Informz)

Track: Product Capabilities, Technical & Design Guidance

Product: Marketing Automation Professional powered by Informz

Knowledge Level: Basic

Have you noticed the “Marketing Automation” tab in your account and wondered what it’s all about, but haven’t had time to take a look? Wondering why the product name changed from Informz to Marketing Automation Professional and what tools come along with it? This session is designed for anyone who wants to learn how to get started with marketing automation campaigns.

Speakers: Lyssa Jackson, Marketing Automation Trainer, Higher Logic

Location: Baltimore 2

Estudio de caso: Creando un micrositio en Español (Case Study: Creating a Spanish-language Microsite)

Track: Success Stories: Customer Case Studies

Product: Online Communities

Knowledge Level: Intermediate

The world is increasingly global - as are our communities! When our company acquired a Spanish language user group, we were given the task of creating a Spanish-language web experience and integrating their community with our current Higher Logic platform-driven site. Launched in March 2019, www.d365ug.com/es is a Spanish-language HL microsite with a Spanish Open Forum, local Spanish chapter communities, and a Spanish resource library community. This session will cover how we created a Spanish language microsite from concept to execution, how it works with our current English language site, and explore lessons we learned along the way.

Speakers: Marghet Hager, Member Community Manager, Dynamic Communities, Michelle Lowry, Director of Community Engagement, Dynamic Communities

Location: Baltimore 4

Managing Communities for Large Organizations- Session 1 of 2

Track: Best Practices & Strategies

Product: Online Communities

Knowledge Level: Intermediate

Are you looking to launch or have you launched a community site for your large organization? Are you experiencing management pain points? During this session, we will dive into the critical questions and considerations to keep in mind when formulating a management structure that fits your organizational needs, drives efficiency, and positively impacts community metrics. The American Bar Association's Chelsea Beran will share lessons learned from overseeing a large and complex community system.

Speakers: Jenny Taylor, Sr Manager of Strategic Services, Higher Logic, Chelsea Beran, Web Community Manager, American Bar Association, Allison Able, Senior Community Manager, Higher Logic

Location: Baltimore 1

Personalize Your Data and Personalize the Member Experience

Track: Data & Analytics

Product: Marketing Automation Professional powered by Informz

Knowledge Level: Intermediate

Industry reports and benchmarking data prove that a meaningful member experience is key—it’s the how that’s tricky. With a plethora of member types and engagement preferences, the process can feel daunting. Here’s the thing: you probably already have most of the resources necessary to deliver not only what members ask for, but what they didn't even know they needed. The key to success is personalizing your member data. Come explore how three organizations that have adopted their own customized data intelligence and personalized member engagement programs. Debate issues like data overload, jumping on the industry bandwagon, and how customizing content and experiences for your members has always been essential.

Takeaway: Analyze what constitutes a complete, personalized engagement experience for different organizations.

Takeaway: Present a cohesive framework for outlining your own information ecosystem and incorporating custom content into your programs.

Takeaway: Learn to take behavioral and transactional data that members already automatically generate—topics discussed, content downloaded, emails opened, or courses completed—to communicate, engage with, and serve them better.

Takeaway: Dive into examples of how to find and apply behavioral and transactional data to your membership programs.

Speakers: Vivian Swertinski, Senior Manager, Strategic Services, Higher Logic

Location: Annapolis 3

The Migration Roller Coaster

Track: Best Practices & Strategies

Product: Online Communities

Knowledge Level: Basic

Join this session to walk through Broadcom's use case. In June 2019, we migrated to Higher Logic, merging two (Jive, Lithium) communities into one. We'll break down the build and walk through challenges and process for new or potential customers.

Speakers: Jason McClellan, Sr. Manager and Platform Administrator of Global Community, Broadcom, Ryan McKeown, Director of Implementation, Higher Logic, Annie Moncure, Senior Community Manager, Higher Logic

Location: Eastern Shore 1

2:30 PM - 3:30 PM — Breakout Session 7

Grazitti Interactive Demo | 2:30 PM - 3:00 PM

SocialEdge.png

Product: Other

Knowledge Level: Basic

Meet the Grazitti Interactive Team and learn about their Community Works & Higher Logic - Salesforce Connector.

About Grazitti Interactive:
Grazitti Interactive is a global digital services provider leveraging cloud, mobile and social media technologies to reinvent the way you do business. Since 2008, Grazitti has been helping companies power their businesses with its marketing automation and cloud innovation services.

Speakers: The Grazitti Interactive Team

Location: Ft. Washington Boardroom 


How to Market Your FREE Events and Services

Track: Best Practices & Strategies

Product: Marketing Automation Professional powered by Informz

Knowledge Level: Intermediate

Free events and services are great member benefits, but only if members take advantage of them. Learn how one organization marketed free events and annual promotions by incorporating them into pre-planned communications and a strategic automated campaign. Here are some of the impact metrics we used to measure our success that we will discuss during this session:
• Open rate
• Click-through rate
• Conversion rate – event registration, product “purchase”
• Two-year comparison of data
• Comparing future purchase after taking advantage of free “purchase”
• Member retention rate

Speakers: Corrine King, Communications Associate and Database Administrator, Connecticut Bar Association

Location: Annapolis 2

Brace Yourselves: Let Community Bring the Feedback to You

Track: Best Practices & Strategies

Product: Online Communities

Knowledge Level: Intermediate

Learn how to use your online community platform to conduct early adopter program testing for new features, products, or processes for your organization. Early adopter programs, while providing potential for multiple business use cases, focus on the customer to get you the feedback you need to make changes exciting for your customers.

Speakers: Shannon Emery, Community Manager, Higher Logic

Location: Baltimore 3

Driving Advertising Dollars Through Your Online Community

Track: Best Practices & Strategies

Product: Online Communities

Knowledge Level: Intermediate

Learn from two media sales experts on how to create a digital ad sales plan for your online community. We'll share two case studies on different approaches to generate sustainable advertising revenue.

Building new revenue into a digital product requires strategy, refinement, and tenacity. Learn how two different professional associations generated digital ad revenue in their online communities. The American Industrial Hygiene Association built and won with a sales approach of a monthly exclusive advertising package. The American Academy of Audiology created an annual ad sales package that delivered maximum year-long visibility for one company. Join Todd and Samantha to learn how they created the packages, brought them to market, and the results that they have delivered by leveraging ad inventory on the Higher Logic community.

Speakers: Todd Eckman, Sales Manager, MCI USA - Sales Solutions & Services, Samantha Roesler, Sales Manager, MCI USA - Sales Solutions & Services

Location: Baltimore 4

Everything You Need to Know About Building a Robust Ambassador Program

Track: Best Practices & Strategies

Product: Online Communities

Knowledge Level: Intermediate

In this session, we'll walk through who should be an ambassador and how to identify community leaders for the program. Next, we'll discuss the role of an ambassador and technical tips for building the program. Finally, we'll review use cases of successful ambassador programs, highlighting the outcomes and benefits from running an ambassador program. Corporate and association audiences will both benefit from this session.

Speakers: Jessica Leitsch, Online Community Manager, Higher Logic

Location: Baltimore 5

How to Implement + Market a Community Mobile App

Track: Best Practices & Strategies

Product: Other

Knowledge Level: Basic

With the advent of responsive web design, there is a school of thought that says the need for apps is decreasing. In this session, we will host a discussion exploring some best practices for implementing and marketing a community mobile app, as well as present an app marketing plan. For the cynics in your organization who say “but what’s the ROI?” we’ll go over that, too.

Speakers: Susan Willner, Community Management, American Society of Nephrology

Location: Annapolis 1

How To Maximize Growth, Engagement, And The Value of Your Community

Track: Best Practices & Strategies

Product: Online Communities

Knowledge Level: Intermediate

Far too many communities are stuck with low levels of participation and failing to deliver on their potential. Their approach to growing the community is to send a few emails and hope members drift in.

During this talk, FeverBee’s Richard Millington will guide you through a counter-intuitive approach to increasing the level of growth, engagement, and value of your community. Instead of overwhelming your audience with promotional emails, you’re going to learn how to gradually expand the scope of the community to satisfy increasingly more needs and desires of your audience over time.

By the end of this talk, you will have a clear plan of action for growing your community, increasing the level of participation, and maximizing the value of your community.

Speakers: Richard Millington, Founder, FeverBee

Location: Woodrow Wilson Ballroom

Leverage Curated Content to Retain Younger Members

Track: Success Stories: Customer Case Studies

Product: Online Communities

Knowledge Level: Basic

Does your organization struggle with retaining younger members? Find out how to curate relevant content for this audience to infiltrate and empower their social networks. Engagement starts with community. Explore how to create a "younger member portal" through Higher Logic functionality.

Speakers: Tirza Austin, Senior Coordinator, Online Community, American Society of Civil Engineers

Location: Eastern Shore 2

Making Sense of Unstructured Community Data

Track: Data & Analytics

Product: Online Communities

Knowledge Level: Basic

Communities create a wealth of unstructured data: things like discussions, searches, and other forms of text-based content. This data is incredibly valuable for understanding what members care about, what they’re saying, how they feel, and what motivates their participation in your community.

This session will present a case study on how ASAE analyzes its unstructured community data to understand trends and respond in real time. Instead of guessing at which topics are most relevant to its members, ASAE uses insights from the community to understand what topics are most interesting to each segment of its community.

We will explain how data analytics can elevate the member experience by allowing your organization to better personalize member-facing content and how data analytics can lead to increased marketing conversions and revenue. Join Association Analytics and ASAE to discover the innovative ways that businesses are using community engagement data to understand trends and to inform overall strategy and decision-making.

Speakers: Julie Sciullo, CEO, Association Analytics, Christin Berry, Senior Director, Business Analytics, ASAE: The Center for Association Leadership, Megan Kuhman, Senior Manager, Online Communities, ASAE: The Center for Association Leadership

Location: Annapolis 4

Managing Communities for Large Organizations- Session 2 of 2

Track: Best Practices & Strategies

Product: Online Communities

Knowledge Level: Intermediate

Now that you have clarity around the community admin management structure you need to succeed (refer to Part I), come learn more about the tools Higher Logic has available to support your efforts! We will debrief Higher Logic admin functionality and provide tactical recommendations (including templates) that you can begin to leverage immediately. As a bonus, the American Bar Association's Chelsea Beran will share more lessons learned.

Speakers: Jenny Taylor, Sr Manager of Strategic Services, Higher Logic, Chelsea Beran, Web Community Manager, American Bar Association, Allison Able, Senior Community Manager, Higher Logic

Location: Baltimore 1

What We Built: Ideas You Can Use (Session 1 of 2)

Track: Product Capabilities, Technical & Design Guidance

Product: Online Communities

Knowledge Level: Advanced

In this session, you’ll get to see three 15-minute presentations where we will highlight different ideas that Higher Logic customers have implemented on their Online Community sites. Discover What our customers built, the challenges they solved, and walk away with ideas to extended the capabilities of the Online Communities platform.

Leveraging, Higher Logic Widgets and Tags to Create a Dynamic Library
This session will focus on the structure of the Alumni Association Education Gateway and how we leveraged Content Feed Widgets, Formal Tags, and Security Groups to create a dynamic personal experience. The gateway uses some JavaScript and HTML customization in combination with the powerful Hl tools to create a unique experience.
o Bilal Muta, Alumni Association of University of Michigan

Supercharge Your Higher Logic Sites Today with Third-Party Plugins
With the rapid growth of the Higher Logic platform has come the demand and available of third-party Plugins that quickly and easily improve the look, usability, and functionality of your Microsites. Come along with HUG MVPs Justin Prevatte and Brett Wangman on a guided tour of currently available third-party Plugins, how to use them, and what they do to make your sites better. Real-world examples and ready-to-use code is the name of the game. Leave the session with a list of plugins you can use on your sites today.
o Brett Wangman, The Center for Association Growth
o Justin Prevatte, Theme Logic

Speakers: Justin Prevatte, Lead, Theme Logic, Bilal Muta, CRM Development Manager, Alumni Association of the University of Michigan, Brett Wangman, President, The Center for Association Growth

Location: Annapolis 3

The Best Underutilized Features in Marketing Automation Enterprise

Track: Product Capabilities, Technical & Design Guidance

Product: Marketing Automation Enterprise powered by Real Magnet

Knowledge Level: Intermediate

If you want to get the most out of Marketing Automation Enterprise, it would be worth checking out the best, under-utilized features that can help your organization reach their goals. In this presentation, we will go over the top items that you might not know about.

Speakers: Taylor Scott, Product Manager, Higher Logic

Location: Baltimore 2

3:45 PM - 4:45 PM — Breakout Session 8

Using UX Best Practices To Design Killer Websites

Track: Best Practices & Strategies

Product: Online Communities

Knowledge Level: Advanced

Have you ever wondered where certain items should live on your website? Or what the ideal names for navigation buttons are? What about why users click certain items, how they typically read online, or which website combination colors work best? In this session, we'll explore the answers to these questions and more best practices to help you design effective websites.

Speakers: Laura Schjeldahl, User Group Manager, Dynamic Communities, Crystal Aakre, Event Website Manager, Dynamic Communities

Location: Annapolis 1

The Welcome Campaign Blueprint – Marketing Automation Enterprise

Track: Best Practices & Strategies

Product: Marketing Automation Enterprise powered by Real Magnet

Knowledge Level: Intermediate

Are you looking for strategic insight on how to set up your welcome campaign? Join our Higher Logic Implementation and Strategic Services presenters, who have joined forces to share their combined knowledge (and experience with hundreds of customers) on the best way to set up a welcome campaign. We'll discuss the right number of messages, how to configure your campaign, and the type of content that resonates for welcome campaigns. We'll also share success stories of customers our team has helped launch.

Speakers: Ted Whalen, Senior Implementation Manager, Higher Logic, Vivian Swertinski, Senior Manager, Strategic Services, Higher Logic

Location: Baltimore 2

Take Your Certification Program to the Next Level with Automation

Track: Success Stories: Customer Case Studies

Product: Marketing Automation Professional powered by Informz

Knowledge Level: Intermediate

Inspired by examples of automated campaigns seen at last year’s SuperForum, the marketing team at American College of Sports Medicine went back to create their own success story. Motivated and confident, this small team began to transform their certification program from manual one-off emails to fully automated campaigns that span the certification lifecycle. Success breeds success and this team did not stop with the certification program. Hear first-hand how they tackled strategy and planning, what they learned and what advice they share with others. Learn how this team pressed onward and also automated their membership renewals and lapsed member program. This session is for any team (no matter the size) that is ready for a breakthrough in both process efficiencies and in member engagement.

1) Understand the planning elements / strategy that goes into an automated campaign
2) Identify opportunities to better serve your audience with automated follow up
3) See examples of automated flows, get the scoop on lessons learned and success factors in making the switch

Speakers: Rachael McLaughlin, Chief Marketing Officer, American College of Sports Medicine

Location: Annapolis 4



AMS + Online Community = Better Data Integrity, Operational Efficiency, and Member Engagement

Track: Success Stories: Customer Case Studies

Product: Online Communities

Knowledge Level: Intermediate

Associations have long valued the role played by communities in providing their members with a place to share ideas and learn from peers. Similarly, when it comes to managing and monitoring the overall health of their business, they’ve come to realize the important role played by their association management software (AMS). Separately, these are two impactful applications, but together, they can be a great deal more.

In this informative session, hear how The Association of College and University Housing Officers – International (ACUHO-I) combined the power of their online community and AMS to improve the integrity of member data, build a more comprehensive history of their volunteers' involvement with the association, and help volunteers more effectively accomplish their work for ACUHO-I.

Speakers: Shaun O'Reilly, Vice President, Marketing, MemberSuite, Shaun Holloway, Senior Director of Information Technology, ACUHO-I

Location: Baltimore 5

Give Them What They Want: Using Communities to Unite Your Membership

Track: Best Practices & Strategies

Product: Online Communities

Knowledge Level: Basic

What do you do when you have members or stakeholders who think their challenges are unique and require more staff resources than you can allocate? In this session, learn from two association executives who used online communities to unite their disenfranchised unicorns and build a home where they feel empowered and supported.

Learn how we decreased member complaints by 50% and developed over 30 new communities of practice within the Special Libraries Association. Explore how MCI USA worked with Exis, a global commercial real estate brokerage and advisory organization, to developed 12 communities of practice where members work together to identify new business leads in a particular industry.

Speakers: Kate ODonnell, Senior VP, MarCom & Brand Strategy, MCI USA, Amy Lestition Burke, Executive Director, Special Libraries Association

Location: Annapolis 3

How We Built It: Idea Lab (Session 2 of 2)

Track: Product Capabilities, Technical & Design Guidance

Product: Online Communities

Knowledge Level: Intermediate

How We Built It: Idea Lab (Part 2 of 2)
During this round table session, you’ll have the opportunity to explore the Idea Lab and learn how each of our customers built or customized the Online Communities site. Similar to a speed networking event, you’ll have the opportunity to rotate between each roundtable in the Idea Lab. Stationed at each round table, we’ll have a different innovator at the ready to give you an in-depth walkthrough of how they built their idea. After attending the Idea Lab, you’ll walk away inspired and equipped with the necessary steps to incorporate these innovative ideas on your Online Communities site.

 Leveraging, Higher Logic Widgets and Tags to Create a Dynamic Library
 Supercharge Your Higher Logic Sites Today with Third-Party Plugins

Speakers: Justin Prevatte, Lead, Theme Logic, Bilal Muta, CRM Development Manager, Alumni Association of the University of Michigan, Brett Wangman, President, The Center for Association Growth

Location: Baltimore 1

Leveraging Higher Logic to Advance Organizational Goals

Track: Best Practices & Strategies

Product: Online Communities

Knowledge Level: Intermediate

Calling all Community Managers! If you are responsible for your association’s online community, you likely field questions from upper management and the Board of Directors about why your community exists at all. How can you demonstrate your purpose and ensure you are developing activities throughout the year that support your strategic goals? Drawing inspiration from proven techniques at our own association, the American Association of Pharmaceutical Scientists (AAPS), we will talk through ideas for creative solutions to your association’s goals, including:
• Consider your governance structure
• Run Ask Me Anything sessions
• Use community to seek volunteers
• Drive membership with community tools
• Manage committees using community

By advancing your understanding of how to tie metrics to your broader mission and values, you’ll strengthen your entire organization. You’ll leave this session with new ideas for how to make your community work for the organization, and how your community is connected to the broader goals on your strategic roadmap.

Speakers: Katie Baumer, Community Manager, American Association of Pharmaceutical Scientists

Location: Baltimore 4

Put Jobs Theory into Practice with Outcome-Driven Innovation

Track: Best Practices & Strategies

Product: Online Communities

Knowledge Level: Basic

Struggling to get internal buy-in for your online community at your organization? Improve the adoption of the Higher Logic platform by understanding your co-workers’ Jobs to be Done. Apply the Jobs to be Done framework to uncover the “real” underlying pain points that your team members are experiencing every day, and identify their desired outcomes that can be achieved easier, better, and faster with an online community platform.

Speakers: Laura Coscarelli,Senior Community Strategist, Higher Logic

Location: Eastern Shore 2

Eight New Idea$: Not Your Average Non Dues Revenue Strategy

Track: Best Practices & Strategies

Product: Online Communities

Knowledge Level: Basic

While average associations get the biggest chunk of annual revenue from membership dues, reliance on dues revenue is waning. According to the last ASAE Foundation’s Association Operating Ratio Report, over the last 65 years, the percentage of association revenue from dues has plummeted from 95.7% to 45.4% for trade associations and 30% for professional societies.

To continue to effectively fund operations while holding dues increases at bay, many organizations are focused on driving non-dues revenue. But we can’t depend on our members to be satisfied with the same-old, same-old concepts. At the same time, millennials are taking over workplace buying decisions and have new expectations about engaging with the organizations they work with. Plus, your sponsors and advertisers demand the fresh opportunities that will keep them digging in their pockets to support your association.

This session explores eight unique ideas that will inspire you to implement innovative non-dues revenue campaigns, including:
- Pay for Access
- Retargeting
- Naming Rights
- Online Reviews Portal
- Sponsored Content
- Automation Rules Advertising
- Donations for Comments
- Sponsored Polls. 

There's untapped and unexpected value right in your Higher Logic community. Join this session and we’ll share the po$$ibilities.

Speakers: Teri Carden, CEO, 100Reviews

Location: Eastern Shore 1

4:45 PM - 5:00 PM — Transition Break

5:00 PM - 5:30 PM — Awards and Closing Remarks

 Monday, November 18 


8:00 AM - 8:45 AM — Breakfast

9:00 AM - 5:00 PM — Academy Pre-Conference Workshops

 9:00 AM - 12:00 PM — Morning Academy Pre-Conference Workshops 

Marketing Automation Enterprise powered by Real Magnet Campaigns Workshop

This workshop will help you build a strong foundation for marketing automation and campaigns with your Marketing Automation Enterprise powered by Real Magnet account. This training is designed for those who are familiar with creating and sending individual messages and are ready to leverage the automation features available in their account.

We will explore the basics of automated campaigns from a beginner perspective while sharing expert-level best practices throughout the training. Learn how to run and configure a basic A/B test campaign, a welcome campaign, a call to action campaign, and a membership renewal campaign. Workshop participants will have access to a sandbox site to practice their new skills via hands-on exercises.

Instructor: Lyssa Jackson, Marketing Automation Instructor, Higher Logic

Location: Eastern Shore 1

Online Community:  What's New in the New Admin Interface?

This workshop will help you bridge the gap between the Higher Logic Classic interface so you'll be ready to use the New Admin Experience. This workshop is designed for those that are already familiar with the Online Communities Classic interface but need training on the New Admin Experience.

We'll explore new functionality and how to perform common tasks in the New Admin Interface so you'll be able to manage your Higher Logic site with confidence and ease. Workshop participants will have access to a sandbox site to practice their skills via hands-on exercises.

Instructor: Lila Elliott, Senior Education Manager, Higher Logic

Location: Eastern Shore 2


12:00 PM - 1:00 PM — Lunch

12:00 PM - 5:00 PM — Registration Open



 1:00 PM - 5:00 PM — Afternoon Academy Pre-Conference Workshops 

Introduction to Google Analytics

This workshop is a joint effort between our in-house Online Community expert, Lila Elliott and General Assembly’s Google Analytics instructor, Freddie Blicher. In this workshop, we will cover the ins and outs of setting up Google Analytics within your Higher Logic Online Communities site.  You’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business.  We'll also walk through some common Online Community metrics to track using your newly minted Google Analytics skills. 

Instructors: Freddie Blicher, Google Analytics Instructor, General Assembly, Lila Elliott, Senior Manager of Education, Higher Logic

Location: Eastern Shore 2

Marketing Automation Professional powered by Informz Campaigns Workshop

This workshop will help you build a strong foundation for building automated campaigns with your Marketing Automation Professional powered by Informz account. This training is designed for those who are familiar with creating and sending individual messages (mailings) and are ready to leverage the automation features available in their account.

We will explore the basics of automated campaigns from a beginner perspective while sharing expert-level best practices. Learn to build a welcome campaign, an event campaign, and a membership renewal campaign. Workshop participants will have access to a sandbox site to practice their new skills via hands-on exercises.

Instructor:
Lyssa Jackson, Marketing Automation Instructor, Higher Logic

Location: Eastern Shore 1

1:00 PM - 5:00 PM — PAC Meeting (By Invitation Only)

1:00 PM - 5:00 PM — 1x1 Consulting

1:00 PM - 5:00 PM — Topic Pods

4:00 PM - 6:00 PM — Exhibitor Move-in

6:00 PM - 8:00 PM — Welcome Reception