Program


Monday, November 14

8:00 - 8:45 AM — Demo Lab

Higher Logic communities are more than good conversations – come see how our additional features can amp up your community! These add-ons are a great way to promote member benefits and improve engagement.

Speakers: Carole Pearson, Rebecca Mullen and Kate Siders

9:00 - 10:30 AM — Keynote

Ken Schmidt

Ken Schmidt presents a fascinating story of how organizations of any size and scope can - by focusing on understanding and harnessing the most basic drivers of human behavior - improve their competitiveness in even the most difficult marketing environments. Schmidt challenges audiences to consider what they are willing to do today that is different than what they did yesterday. The road to building a fanatically vocal and unrivaled member/customer base, creating a passionately loyal organizational culture, and developing leaders who inspire and motivate starts here.

Location: General Session

11:00 AM - 12:00 PM — Breakout Sessions

Tracking Analytics Across Multiple Sites

Track: Membership & Marketing

Tracking analytics on your website can be a full-time job. Tracking analytics across several different sites can quickly send you into overtime. Learn how to capture and track meaningful analytics across multiple Higher Logic sites. Discover tools and resources for identifying the right data across your main site, community site, conference site, and more. Finally, learn how to effectively use this data to make simple website adjustments that result in huge outcomes.

Speaker: Frank Klaussen, Brightfind

Location: Salon 6

Be community, build community: A practicum in building online communities from scratch

Track: Community Management

In this experiential learning session, you'll work with other attendees to develop an online community from the ground up. Work in small groups to develop a theme for a fictional community, as well as the rules for participation and community structure. Then put your community plans into practice using your group's preferred social media channel. Finally, examine your mock community to determine what stage of The Community Roundtable's community maturity model your group reached, and collaborate with other attendees on ways to continue growing and engaging your fictional and IRL communities.

Speaker: Luke Zimmer, American Staffing Association

Location: Studio D

Earn a Seat at the Table: How to Talk with Executives about Community

Track: Strategic / Executive

Get management and leadership to listen to your ideas on how to improve your online community -- and your organization. Too many of us get mired down in day to day community management tasks to take the time to prepare information and explain our value to our peers, managers, and executives. In this interactive session, you'll learn five techniques to help you earn the respect you deserve. With nearly 20 years of online community and association experience, Ben Martin, CAE of Online Community Results will coach you to speak effectively with executives, as he guides you through exercises designed to help you clearly articulate your value. Samples, templates and tools will be made available during the session, and you'll even have the opportunity to practice what you've learned before the session ends.

Speaker: Ben Martin, CAE, Online Community Results

Location: Salon 5

101 for Community Development Research

Track: Membership & Marketing

At Loyal, we start each of our client's community strategy engagements with research - and for good reason! Beyond understanding a community's pain points and needs, customer development research empowers you with the information you need to make critical strategy decisions, from platforms and product specifications to frequency of use and positioning. In this session, we'll walk through Loyal case studies for which community insight was critical in strategy, and explore the common methods for community development research.

Speaker: Sarah Judd Welch, Loyal

Location: Salon 7

The Ten Product Updates You Should Have Implemented Last Year But Didn't (or Missed!)

Track: Higher Logic Platform / Technical

Do you have a community products wish list? Now’s the time to catch up on all of Higher Logic’s new products and updates. We’ll take you through our top picks, including useful capabilities that may have fallen through the cracks in the last (busy) year. From closing discussion threads, enabling an enhanced profile editing experience to security best practice configurations, don’t miss our list of what to implement in your community next.

Speaker: Catherine Poon, Higher Logic

Location: Studio E

1:00 - 2:00 PM — Breakout Sessions

Launching 101

Track: Community Management

Planning a community site launch? With so much to consider and manage, perhaps you are feeling a tad apprehensive. Please don’t feel you must go it alone - we're here to help. This session will give you both the inspiration and insights you need to successfully get your site from beta to launch with confidence and ease. Attend this session to equip yourself with a straight forward launch plan, templates, and strategies that work. We’ll discuss what common pitfalls to avoid, and conclude with examples of successful site launches.

Speaker: Bettina Fowler, Higher Logic

Location: Salon 6

Becoming a Community Ninja: 5 Secrets of Community Black Ops

Track: Strategic / Executive

Have you laid the groundwork and are now ready to take your community program to the next level? Are you overwhelmed and wondering how to scale community management? Do you want to ensure your community sticks? This session is for you. Community operations is an emerging area of expertise focused on the design, governance, programming, and training to help scale and integrate community programs. Operations is the link that reinforces community strategy and consistently applies engagement tactics that work.

Building community operations is imperative as your community matures and becomes more strategic. Without it, community management tends to stay strategic, and engagement is slow to build or focus on tactics, which soon becomes overwhelming. You can become a community ninja with effective community operations; calm, assertive and organized with an outsized ability to impact your organization.

In this session you will learn about five key aspects of community operations:

  1. Content & Programming
  2. Advocacy Programs
  3. Governance
  4. Training & Culture Change
  5. Ecosystem Design

Speaker: Rachel Happe, Principal and Co-Founder, The Community Roundtable

Location: Studio D

Using Your Data to Connect to Customers

Track: Strategic / Executive

A one-size-fits-all approach to engagement no longer works; members expect a personalized and unique experience. In this session, we’ll take you through a recent member engagement study that looks at a cross-section of association professionals and members to better understand how the attitudes, values, and preferences of members align or diverge with those of association professionals/staff. We will dive into what really matters to members, engagement preferences for different generational groups, and content strategies to remain relevant. With that knowledge in mind, we’ll walk through intermediate segmentation strategies to better target your members and prospective members, based on their preferences and where they are in their career. The North Carolina Association of Certified Public Accountants (NCACPA) will share how they leveraged Higher Logic’s Activity Sync to pull data into a data mart, combining it with other critical engagement data from their website and AMS. They created data visualizations to help them better understand the story behind the data. By mapping the customer journey across multiple digital platforms, NCACPA gained new insights on their customers' concerns and interests.

Speakers: Moira Gill, North Carolina Association of CPAs, Brandy Keller, Abila, Tori Miller Liu, Association Analytics®, Jennifer Rowell, North Carolina Association of CPAs

Location: Salon 7

Engaging Volunteers in the Digital Age

Track: Higher Logic Platform / Technical

Higher Logic's new Volunteer Management system has a myriad of features to maximize your organization's volunteering opportunities, which can have a positive impact on your member engagement. We'll walk through the benefits and capabilities of the platform to better understand how to leverage it for the modern volunteer program.

Speakers: Maral Balayan, Drug Information Association (DIA), Wesley Carr, Regulatory Affairs Professionals (RAPS), and Carly Wohlers, Higher Logic

Location: Studio E

2:15 - 3:15 PM — Breakout Sessions

Community Engagement Metrics 101

Track: Community Management

Here at Higher Logic, our CEO Rob Wenger has challenged our team to make 2016 all about measurement and results. Successful organizations thrive on measurement, metrics, and results, and your community site shouldn't be any different. Join us to learn how the right metrics and data will help justify why your Higher Logic site is an integral part of your organization, and how it provides value to your members and customers.

Speaker: Calista Rollogas, Higher Logic

Location: Salon 5

Train Your Volunteer Leaders to Facilitate Development of Online Community

Track: Community Management

Volunteering and community often go hand-in-hand. Both systems can work together to foster strong member engagement and loyalty. But small association staffers can’t do it all! Learn how you can engage your volunteer leaders and top community advocates (from special interest groups, chapters, and committees) to develop and facilitate online community alongside you.

Speakers: Kristi Donovan, McKinley Advisors and Lindsay Starke, Higher Logic

Location: Studio D

Automation Rules 101

Track: Higher Logic Platform / Technical

Automation rules are one of the most powerful tools Higher Logic has ever introduced. They enable community managers to automate best practice tasks that used to take hours to complete – or were so onerous they never got completed. You’ll leave this session with a solid foundation of what automation rules can do, how to set them up, and how they work in tandem with email templates, security groups and ribbons/badges.

Speaker: Lila Elliott, Higher Logic

Location: Salon 7

Back to the Future: Lessons Learned from 20 Years of Community Building

Track: Strategic / Executive

It’s been said that the best predictor of future behavior is… past behavior. Back in the days of old when there were no cell phones, web browsers or self-driving cars there was online community. Really, it’s true. While community is considered a recent phenomenon fueled by the digital revolution, it has decades of history, lessons learned, and best practices behind it. This session is a fireside chat with industry veteran, Vanessa DiMauro. She will take us on a tour through the roots of community, its defining moments, and the ground breaking communities that have paved the way – showcasing trends that are shaping the future of our industry.

Speaker: Vanessa DiMauro, Leader Networks

Location: Studio E

3:45 - 4:45 PM — Breakout Sessions

Big Wins: How To Get Unstuck and Achieve Your Community's Big Wins

Track: Strategic / Executive

Most people managing communities have limited time, and they're spending it doing activities which don't move the needle. By using data and some cunning insights we can change that. Richard Millington from FeverBee will conduct a discussion on how we can spend less time on trivial tasks and where to allocate our time to achieve real results.

Speaker: Rich Millington, Feverbee

Location: Studio E

Community Motivations and Gratifications

Track: Community Management

Let's get academic! Learn more about the Uses and Gratifications theory of audience research, which explores how each and every one of your members has their own reasons for participating in your community. Once we explore the motivations for participation and how to discover these, learn concrete ways within the Higher Logic platform to use automation rules, configurations, and outreach to take advantage of each members' predisposed reasons for participation.

Speakers: Martha Jack, eConverse and Heather McNair, Higher Logic

Location: Studio D

Maximizing Mentor Match

Track: Higher Logic Platform / Technical

Learn the complete ins and outs of Higher Logic’s Mentor Match feature. Whether you’re looking to build a mentoring program from scratch, or want to bolster member networking, certifications, or community engagement, we’ll take you through the steps for getting Mentor Match up and running. Bring your questions and we’ll cover it all, from planning to implementation and reporting.

Speaker: Monica Arnold, Higher Logic

Location: Salon 5

Client Innovation Lab

Track: Higher Logic Platform / Technical

Bring your laptops for this round-robin style session. We'll feature 15 clients, Higher Logic staff and subject matter experts. Each will present their best idea, cool configuration, or engagement strategy that succeeded or helped them solve a problem in their community this past year. Session attendees can pick the topics that interest them and rotate between tables as they choose.

Speakers: Higher Logic Staff, Phil Foss, Katie Froeber, Nancy Mays, Justin Prevatte, Emeri Schweigert, and Luke Zimmer

Location: General Session Room

5:00 - 5:45 PM — CEO Address

Rob Wenger

Higher Logic has had an exciting 2016! Join our CEO Rob Wenger for the official 2016 CEO Address, which includes an overview of the state of the company and insights into major development plans for Higher Logic’s community platform. 2016 featured big news for Higher Logic’s company growth and product enhancements. Rob will share the highlights on community product developments and cover what’s next for the 2017 technical road map.

Location: General Session Room

Tuesday, November 15

8:00 - 8:45 AM — Demo Lab

Higher Logic communities are more than good conversations – come see how our additional features can amp up your community! These add-ons are a great way to promote member benefits and improve engagement.

Speakers: Carole Pearson, Rebecca Mullen and Kate Siders

9:00 - 10:00 AM — Keynote Panel

Where are online communities and community management heading next? We’ve got the top community thought leaders here to debate the future of community. Join our community expert panel, moderated by Higher Logic’s President and Co-Founder, Andy Steggles:

  • Vanessa DiMauro, CEO of Leader Networks
  • Rachel Happe, Co-Founder of The Community Roundtable
  • Richard Millington, Founder and Managing Director of FeverBee
  • David Spinks, Founder and CEO of CMX Media

Location: General Session Room

10:30 - 11:30 AM — Breakout Sessions

Volunteers: Can This Relationship Be Saved?

Track: Community Management

Volunteers are our indispensable human link to the professions and industries we serve. They are the air we breathe: subject matter experts, “free” labor, and our bosses. Too often we’re in a love-hate relationship, but it doesn’t have to be. The results of the 2016 ASAE Foundation study, "Achieving Mutually Beneficial Volunteer Relationships," provide data and examples of how we can make this relationship a true win-win.

Speaker: Peter Houstle, Mariner Management

Location: Salon 6

Let's Open a Can of Worms... (part 1)

Track: Community Management

Should we allow vendors in our community? Will anonymous posting help or hurt our community? How do I deal with bullying in my community? It’s almost inevitable that you’ll find yourself face-to-face with controversy at some point. There are a number of hot-button issues and “oops” moments that community managers deal with. Join the Higher Logic community management team as they discuss their thoughts and experiences with topics like banning members, anonymous posting, advertising, dealing with automation rule emails gone awry, accidentally auto-subscribing a community and more.

The topics we’ll cover are:

  • Do we allow negative things about the organization in the community?
  • Should we allow staff participation in the community? What is a proper level of participation?
  • Should we allow nonmembers to participate in the community? What kind of access should they have?
  • Should I enable consolidated digests? What are the effects?
  • What should I keep in mind regarding advertising in the community?
  • Runaway threads: what happens when a thread gets off topic? What happens when a thread gets contentious? Close threads- when and how to use it?
  • Misconceptions of code of conduct- legality issues (confidentiality agreement- they can't post)

Speaker: Calista Rollagas, Melanie DiGeorge, Heather Arkwright and Jenny Taylor, Higher Logic

Location: Studio D

The Business Value of Community

Track: Membership & Marketing

Community management is quite the player in today’s digitally fused organization: hustling in between the marketing and business objectives to deliver on customer demands and adding to bottom line value.

So how do you ensure you’re not exhausting community initiatives but getting the most of your investments? Are you seeing opportunities for internal and external advantages? Do you have the right tools and framework in place to fuel, listen, and leverage your community?

Lauren Perkins, author of The Community Management Playbook and triathlete, will be leading this session to answer these questions and make the connection between the business value of community and customers crystal clear - plus, learn how to actually validate, adapt and take action with what you learn.

Speaker: Lauren Perkins, Perks Consulting

Location: Salon 7

Build Your Community Culture with Exceptional Content

Track: Community Management

"It’s not enough to have tons of discussion posts in your community—your content needs to both engross your members and provide them with value. Poor content can distract and discourage engagement, while great content, when used as a strategic tool, can stimulate a chain reaction that results in a healthy and thriving online community. In this session we’ll explore:

  • Engaging vs. valuable content
  • What approach works for different types of members
  • How to help your members ask questions that get great answers and stimulate discussion
  • Join us for a lively session filled with real world examples and lots of juicy takeaways!

Speakers: Hillary Boucher, The Community Roundtable and Lindsay Starke, Higher Logic

Location: Studio E

Automation Rules Success Stories

Track: Higher Logic Platform / Technical

Join a panel of clients who will share their automation rules successes, pitfalls, and what organizational issues and challenges they’ve been able to address with creative automation rule applications. They’ll reveal results, lessons from their experiments and testing, and share heartwarming and funny member responses.

Speakers: Jeanne Martinez, International Legal Technology Association, Ginny Butsch, Educational Theatre Association and HL Staff

Location: Salon 5

11:45 AM - 12:45 PM — Breakout Sessions

Start Your Conference Experience Now — Event Community Uses & Best Practices

Track: Membership & Marketing

Annual conferences are the hallmark event for many associations, providing a dedicated time for members to gather, network, and learn. Get attendees engaged as soon as they register and build excitement while creating efficiencies for your staff with a dedicated event community. We’ll share ideas on how to create staff buy-in, success stories, user adoption challenges, and tips on how to create a fun and thriving event community.

Speakers: Michelle Lowry, Dynamic Communities and Anne Margaret Olssen, SHRM

Location: Salon 6

Let's Open a Can of Worms... (part 2)

Track: Community Management

We'll continue the discussion on the challenges community managers inevitably face, like vendor participation, anonymous postings, code of conduct, troublesome members and more.

The topics we’ll cover are:

    • Help! How do I deal with a troll?
    • Should we allow anonymous posting? What are the pros and cons?
    • Should we make our community public?
    • Community creation/health: when is time to add a community? Should members be allowed to create communities? When is it time to close a community? How many communities are too many communities?
    • Should we allow vendors in the community?
    • Promoting the organization in the community in a sensible way- how much is too much?

Speaker: Calista Rollagas, Melanie DiGeorge, Heather Arkwright and Jenny Taylor, Higher Logic

Location: Studio D

Automation Rules 201

Track: Higher Logic Platform / Technical

Got the basics down? Let’s take automation rules to the next level. We’ll explore creative applications like using automation rules to display content to targeted groups of users on your site, building compound rules to combine "and/or" logic, creating suppression list rules, and more. Attendees are encouraged to bring their challenges so we can “workshop” them together as a group.

Speaker: Heather McNair and Lila Elliott, Higher Logic

Location: Salon 7

5 Big Trends in Nonprofit Technology that will Impact You and Your Organization

Track: Strategic / Executive

Technology continues to be a game changer for our organizations. It changes the way we do business, how we relate to our members and donors, and how our constituents perceive and assign value to what we provide. Ownership of technology within the organization is also changing, and along with it, the role of IT. This session will highlight 5 big trends in nonprofit technology that are likely to impact your work and organization, and draws upon findings from the Lehman Reports™ series of nonprofit technology studies, Gartner reports, and other leading industry sources

Speaker: Tom Lehman, Lehman Consulting

Location: Studio E

Family Feud: Mobile Edition

Track: Higher Logic Platform / Technical

Welcome to the game that’s all about mobile! Our panel of experts has learned a few things about what does and doesn't work when adopting mobile. Now you get to have fun and WIN FABULOUS PRIZES while testing your knowledge! Topics will include: How mobile is changing your members’ lives; How mobile can generate revenue; and How your organization can increase mobile engagement. Get ready to play!

Speakers: Michael Jones, Results Direct, Matt Dickens, Results Direct and Andy Steggles, Higher Logic

Location: Salon 5

1:45 - 2:45 PM — Breakout Sessions

From Strategy to Execution - Creating a Tactical Plan to Build Your Community

Track: Membership & Marketing Strategic / Executive

So your organization leaders have this great new community tool, but how do you take their "vision" and create a practical, tactical strategy for implementation? This session will explore the six key elements of successful online community building, and how to move from strategy and vision to tactical planning and execution.

Speaker: Amy Riccardi, HCM2020

Location: Salon 6

Seamless Member Experience Across Your Site

Track: Membership & Marketing

Hear firsthand from the Customer Experience Professionals Association (CXPA) about its experience bridging both online community and public facing website to provide a smooth user experience for members and prospects.

Speaker: Lesley Lykins, CXPA

Location: Studio D

How to Plan a Complete Community Strategy

Track: Strategic / Executive

More and more companies are investing in community, but very few have been able to actually build a thorough, useful measurement strategy around it. Join David Spinks, Founder and CEO of CMX Media, for a discussion on how community professionals can build measurement into their overall strategy. David will focus on the best planning and reporting tools, as well as the three levels of measurement that can lead to success: content and programming, community engagement, and business objectives.

Speaker: David Spinks, CMX

Location: Salon 7

CSS Override in Overdrive

Track: Higher Logic Platform / Technical

Need some CSS help for your community site? Join HUG MVP Justin Prevatte for a deep-dive session on CSS overrides and how you can tackle everything from a basic font change to a complete redesign.

Speaker: Justin Prevatte, American Association for Marriage and Family Therapy

Location: Studio E

All About Activity Sync

Track: Higher Logic Platform / Technical

Your community can produce hundreds if not thousands of data points per day, producing more information about your users than any other interaction channel. By leveraging Higher Logic's Activity Sync module, which writes that community activity back to your AMS, CRM, data warehouse or other business intelligence tool, you can pair that data with purchase history, event attendance, renewals and more to get a complete picture of what your users are doing. We'll look at how to take the data to the next level by applying scoring and modeling to predict users' likelihood to churn and identify behaviors more likely to make users loyal -- so you can encourage those activities in others.

Speakers: Marco Falconi, Higher Logic and Heather McNair, Higher Logic

Location: Salon 5

3:15 - 4:15 PM — Breakout Sessions

Know Your Audience — Designing an Editorial Calendar for Your Community Ecosystem

Track: Community Management

In this case study-based session, you will learn how to develop an editorial calendar, assess programs that best fit your community purpose, create context for your content, and leverage partner collaboration. Attendees of this session will understand how to:

  • Narrow community focus with content cycles
  • Design editorial programs with community growth in mind
  • Build programs that create both member engagement and a steady stream of community content

Speaker: Georgina Cannie, The Community Roundtable

Location: Salon 6

Measuring the ROI of Community: Not As Impossible As You Think

Track: Community Management

The best community measurement and ROI strategy is within your reach. Evan Hamilton from CMX will conduct this interactive session on measuring, collaborating, and setting up metrics for the ultimate community ROI strategy. He’ll detail the importance of setting business values, consistent objectives and reporting based on the right community metrics for your organization.

Speakers: Evan Hamilton, CMX

Location: Studio D

Uncommon Solutions to Common Website and Community Site Challenges

Track: Higher Logic Platform / Technical

Every community site or website comes with its fair share of challenges, so let’s get creative about how we solve these common woes. HUG MVPs Justin Prevatte and Brett Wangman will take you through real-word examples of how to use Higher logic web controls, built-in bootstrap features, and “plug-n-play” CSS to extend your site’s functionality. Example solutions will include:

  • Higher Logic-driven news and content feeds
  • Responsive images
  • Swapping images and sliders for different devices
  • Blogs as a multipurpose content type
  • Third-party form builders
  • Personalized home pages with security groups
  • Multi-site syndicated content control

Speakers: Justin Prevatte, AAMFT and Brett Wangman, The Center for Association Growth

Location: Studio E

Designing for Engagement

Track: Membership & Marketing

Your Higher Logic site has all the tools you need for participation - now learn how the design and UX decisions you make can increase engagement and interactivity of your site. We'll cover the basics of good design, and get into the best ways to use design to drive users to the actions you want them to take.

Speaker: Martha Jack, eConverse

Location: Salon 5

Engagement Metrics and KPIs

Track: Higher Logic Platform / Technical Strategic / Executive

Higher Logic’s President and Co-Founder Andy Steggles will present brand new findings from the upcoming 2016 Community Benchmarking Report. The third edition of this report series includes research on common metrics that provide organization leaders with basic benchmarks they can use to measure how their communities are performing:

  • New engagement metrics you can use to find trends and opportunities
  • What the highest scoring associations are doing to grow engagement
  • Benchmark your organization’s community with the Engagement Benchmark Score (EBS)
  • How and where to use these reports to make an impact

Speaker: Andy Steggles, Higher Logic

Location: Salon 7

4:15 - 5:15 PM — 45 Ideas in 45 Minutes

Higher Logic’s classic 45 Ideas in 45 Minutes is back. This fast-paced session designed to showcase the best of our community platforms gets better every year. Our staff and client team will highlight the best ideas for top-notch communities. Join the session that’s all about offering a variety of resources, tips, and creativity for any community.

Speakers: Bettina Fowler, Bryant Burnheimer, Calista Rollogas, Jenny Taylor and Monica Arnold

Location: General Session

*Schedule is tentative and subject to change.

Reset

Session Tracks

Use the icons to filter by your desired session track