Super Forum 2024

Registration Opens

Networking

Welcome Reception

Networking

Registration Opens

Networking

Breakfast

Networking

Welcome and Opening Remarks

Main Stage

About

AI, Automation and the Future of Meaningful Human Experience

Main Stage

Kate O’Neill

Founder and Chief Tech Humanist

KO Insights

Connect

Companies like Google, Etsy, Cisco, and more look to Kate O’Neill, the “Tech Humanist,” for optimism about the role of technology in the world along with a firm reality check. Kate is founder and CEO of KO Insights, a strategic advisory firm committed to improving human experience at scale. She regularly keynotes industry conferences and corporate events, advocating for the future of humanity in an increasingly tech-driven world. Her insights help corporate and cultural leaders re-think how to succeed long-term by taking a human-centric approach to digital transformation and readiness for the future. Her clients and audiences have included a wide variety of world-leading corporations, non-profit organizations, cultural institutions, professional associations, and industry conferences — as well as states and cities, such as Amsterdam, and even the United Nations. Author of 4 books including her latest, Tech Humanist, Kate’s insights and expertise have been featured in WIRED, USA Today, and many other outlets, and she has appeared as an expert commentator on BBC, NPR, Marketplace, NBC, and a wide variety of other national and international news media. Kate’s prior accomplishments include creating the first content management role at Netflix, developing Toshiba America’s first intranet, leading cutting-edge online optimization work at Magazines.com, building the first departmental website at the University of Illinois at Chicago, and holding leadership positions in a variety of digital content and technology start-ups. She was also founder & CEO of [meta]marketer, a digital strategy and analytics agency. Kate is a vocal and visible advocate for women in technology, entrepreneurship, and leadership — she was featured by Google in the launch of their global campaign for women in entrepreneurship.

About

Break

Networking

Building a Winning Welcome Marketing Automation Campaign

Workshop

Taryn Morrissey

Association Team Lead - Marketing Automation

Higher Logic

Connect

Taryn is Team Lead for the Marketing Automation Advisors at Higher Logic, a leading saas company that provides email marketing and engagement solutions for associations. With over 15 years of experience in the association sector, Taryn knows how to craft effective and engaging email campaigns that drive results. Taryn joined Higher Logic in 2008 after being a loyal customer of Informz at two previous organizations. Since then, she has been a trusted advisor, a senior csm, and a team lead, sharing her email marketing expertise and best practices with hundreds of association clients. Taryn's passion is to help associations enhance their communications in order to grow their membership and increase revenue. Taryn loves hosting webinars where she showcases her customers’ successes and shares valuable insights and tips. She is also excited to meet and connect with customers in person at the conference. Taryn is a busy mom of three kids who enjoys learning about health & wellness, natural remedies, exercise and helping others achieve their goals both personally & professionally.

Mary Gregory

Senior Advisor

Higher Logic

Connect

About

Connect The Dots: Measure The Impact Of Community On Success

Breakout Session

Brian D Oblinger

Strategic Community Consultant

Brian Oblinger Strategic Consulting

Connect

Brian is a community consultant with over 25 years of experience in the industry. He’s worked with hundreds of companies like Acer, Autodesk, Comcast, eBay, The Home Depot, HP, and PlayStation. He helps brands engage their customers to increase satisfaction, lower costs, and generate more revenue through the power of community. He’s the Founder & Lead Instructor of Community Strategy Academy and a Co-host of the In Before The Lock podcast.

About

Engagement is Personal – How Associations are Using Higher Logic Thrive Community Tools for a Personal Experience That Keeps Members Engaged

Breakout Session

Beth Arritt, MBA/MKT, CiP

President & CEO

The Arritt Group

Connect

Beth’s marketing experience encompasses more than twenty-five years of marketing strategy and member/customer engagement in various industries, including puzzles and games, training, education, software, and aviation. In addition to marketing, Beth has worked in event management and web development, wearing a variety of hats. She has also been an adjunct professor of marketing at Marymount University in Arlington, Virginia. Beth received a BS degree in Merchandising from James Madison University, a Certificate in Event Management from The George Washington University, and an MBA/MKT from the University of Phoenix. She has earned numerous awards, including two Top Digital Marketer of the Year awards.

Joanna Hammond

Marketing & Communications Manager

Destinations International

About

Growth Through Community Engagement

Breakout Session

Amanda Zapata

Manager, Acquisition Marketing

CFP Board

Connect

My name is Amanda Zapata, and I am Manager, Acquisition Marketing at CFP Board.

I’ve worked at CFP Board since 2014 and helped implement both our Higher Logic community and Higher Logic marketing automation platform. I specialize in certification marketing and am responsible for supporting our growth initiatives, which includes helping candidates through the CFP® certification process to become certified. The mission of CFP Board of Standards, a 501(c)(6) nonprofit organization, is to credential competent and ethical financial planners, uphold CFP® certification as the recognized standard and advance the financial planning profession.

I graduated from the University of Mary Washington in 2011 with a bachelor’s degree in environmental science and have a passion for helping people.

Cynthia Kurtz

Sr. Marketing Specialist

CFP Board

Connect

Cynthia Kurtz is a Sr. Marketing Specialist at CFP Board since 2022 and specializes in certification marketing. Through her role at CFP Board she leverages both Higher Logic community and marketing automation platforms to guide candidates through the CFP® certification process and to keep them engaged with the organization throughout their careers. She believes that brands are the business, but people are the potential — remembering that is the key to success. Cynthia graduated with a BA cum laude from Tulane University in 2016 and an MA from The George Washington University in 2020.

About

How to Use the Data, AI and Automation Combo to Light Up Your Engagement

Breakout Session

Dave Will

Co-Founder and CEO

PropFuel

Connect

While working for SAP, a multi-billion dollar software company, nearly 20 years ago, Dave Will was advised to "walk faster and smile less, because perception is reality". Dave took this feedback to heart and started a business based on the antithesis of this advice. 14 years later, Dave successfully sold Peach New Media, a Learning Management System for associations, which is now part of Community Brands. Since then, Dave and his leadership team from Peach, built an Engagement Platform called PropFuel, the first Conversational Engagement platform designed specifically for member based organizations to improve member engagement using the ASK, CAPTURE, ACT methodology.

About

Moving from Automation Rules to Automated Campaigns for Community

Workshop

Devin Timbrook

Sales Engineer

Higher Logic

Connect

As a Sales Engineer at Higher Logic, the leading provider of online community and marketing automation software, Devin Timbrook delivers a technical and strategic expertise and guidance to the sales team, and collaborates closely with customers and prospective customers to comprehend their requirements and tailor solutions accordingly. Previously, she served as a Senior Account Executive in Emerging Enterprise Markets for ChurnZero.

In what we call Devin's "spare time," she serves as the mom-ager to her two very active and involved children, Skye (15) and Owen (8). She finds peace through exercise by coaching multiple spin, crossfit, and kickboxing classes throughout the week.

Rachel Smith

Sr. Advisor

Higher Logic

About

Non-Dues Revenue from Marketplace Engagement

Breakout Session

Edward Byers, CHRP, CMP, CAE

Business Development

Canadian Society of Association Executives

Connect

Helping Charities, Associations, and Not-for-Profits is Edward's passion. A strategic thinker, motivator, and change agent, Edward has delivered over $20M of new revenue to organizations by leading, motivating, and executing new revenue-generating ideas.

Andy Steggles

CEO & Founder

Insight Guide

Connect

Since my early days as a Communications Specialist in the [British] Royal Navy, I’ve always been intrigued by technology and its impact on our lives. It was while serving as the head of technology for a New York based association (RIMS), that I recognized the need and subsequently built, the next generation of large group collaboration software. After selling and delivering the software to several organizations, I then partnered with a friend and colleague to create Higher Logic. Over an 8-year period we grew this early stage SaaS company into a “Community Platform” and this small, bootstrapped startup turned into a $100MM+ enterprise. In 2016, after accepting a $55MM investment from a growth equity fund, we once again hit the accelerator and one year later, we had acquired four complementary software companies and tripled the size of the company. In 2018, I decided to step out of my operating role to focus on my board responsibilities and my other passions, which included studying at Harvard Business School as a student of its 3-year Owner/President Management (OPM) leadership program. Today, in addition to being an author, speaker, investor and board member, I focus my time as CEO of my small family business. I leverage that same passion - which helped shape Higher Logic into what it is today - by helping leaders of early stage SaaS companies ($1MM to $20MM of ARR) maximize their enterprise value while continuing to scale and preparing to exit. I serve on several non-profit and for-profit boards, am an active member of the Entrepreneurs Organization (EO) and currently serve as the Assistant Learning Chairman of the Young President's Organization (YPO) Technology Network.

About

Promoting Innovation: 6 Steps to Revolutionize the Career Journey and Rethink Revenue

Breakout Session

Josh Slyman

Director, Product Strategy

Web Scribble

Connect

Josh Slyman is Web Scribble’s Director of Product Strategy. He’s a cross-platform product strategist and customer experience advocate who focuses on creating engagement strategies for corporations and associations.  

Alexey Gutin

Co-founder & CEO

WebScribble

Connect

Alexey Gutin is the co-founder and CEO of Web Scribble, specializing in job board and recruitment software. Since 2002 he has grown the business to over 1,000 customers worldwide. Alexey holds a BS in Computer Systems and Electrical Engineering, MS in Computer Engineering, MS in Management, and Ph.D in Electrical Engineering all from Rensselaer Polytechnic Institute.

Strategic Alchemy: Aligning Community Power with Association Advancement

Breakout Session

Natalie Hughes

Integrated Marketing Manager

American Association of Endodontists

Connect

Combining a passion for cause-driven work and an ever-growing set of skills to create outstanding customer experiences, encourage cross-departmental collaboration, and produce quality outcomes that build brands and extend their reach.

About

20 Small Tips for Big Email Wins

Breakout Session

Amber Worthen

CEO

Email Maven

Connect

Amber is the Founder and CEO of Email Maven, an agency that specializes in Email Marketing for Associations. After working for a large association for 7 years, she created her agency to collaborate with Associations to get work done. Amber is based in Utah where she enjoys all of the outdoor adventure with her husband, and two boys.

About

Across the (Community) Universe: Automating and Scaling Onboarding and Beyond

Breakout Session

Kelly Schott

Manager, Community Programs

Pragmatic Institute

Connect

With a diverse community-related background, Kelly Schott brings her knowledge of on- and off-line communities to her role as manager of community programs at Pragmatic Institute. Kelly began her foray into formal community management at The Community Roundtable where she honed her skills in engaging with a community of practice of community professionals, creating and facilitating regular programming, and measuring community success. Since transitioning into her roles as a community manager and then lead community manager, she delved into community research and continued to explore new avenues of community management. After then taking a step back into building community in journalism and media, Kelly began again working in a customer community centered around product management and learning at Pragmatic Institute. Through her past experience in hyperlocal journalism, Kelly understands the importance of communication, moderation, authenticity, and being able to prove value in running a successful community program. As her first community position was a part of a team of two that ran a community with over 300,000 members, she also understands the benefits and struggles of working on a small team with many responsibilities. This is why Kelly believes in finding ways to work efficiently while not also sacrificing valuable engagement with members. She believes in making authentic connections with members while also thinking strategically about how to engage with them further as well as bring value to the overall community.

About

Benchmarks for Success: Marketing, Community and Member Experience

Breakout Session

Sarah Spinosa

Senior Product Marketing Manager

Higher Logic

Connect

Sarah Spinosa is the senior product marketing manager at Higher Logic. With more than 14 years of experience working with and for associations, Sarah brings that to Higher Logic to drive product marketing strategy and positioning for the association line of business. She is an active member of ASAE and currently serves on ASAE's Marketing Professionals Advisory Council. Sarah holds a Bachelor of Arts in Political Science from East Stroudsburg University of Pennsylvania. In her spare time, she enjoys spending time with her family in northern Virginia and DC

Kelly Whelan

Content Marketing Manager

Higher Logic

Connect

About

Community Data Alchemy: Numbers & Narratives for Success

Breakout Session

Joe Pishgar

Community Executive Consultant

Community Executive Consultant Joe is a 20-year veteran of online community management and is a subject matter expert on forums, digital conduct, moderation, user-generated content, engagement, and monetization with a background in tech media and entertainment. Prior to joining VerticalScope as Chief Community Officer, he served as Vice President, Global Communities at Future plc where he launched communities for PC Gamer, Space.com, Live Science, What Hi-Fi, and more. Previously, he served as Director of Community for Purch Inc. where he built communities for Tom's Hardware, Tom's Guide, and AnandTech.

Data Everywhere

Breakout Session

Tirza Austin

Senior Manager, Online Community

American Society of Civil Engineers

Connect

With over five years of experience in online community management, Tirza Austin is passionate about connecting and empowering people through digital platforms. As the Senior Manager of Online Community at the American Society of Civil Engineers, she leads the strategy and execution of online programs and initiatives that foster engagement, collaboration, and learning among ASCE members. She is committed to advancing the civil engineering profession and supporting ASCE's vision of creating a better world. In her current role, Tirza has successfully launched and managed several online community projects, such as a members-only community, a mentoring program, a student and younger member portal, a COVID-19 resource page, and a virtual roundtable series. She has also increased site traffic, user retention, and member enrollment through her innovative and user-centric approach. She leverages her skills in teamwork, communication, and time management to coordinate with staff, volunteers, and stakeholders, and to deliver high-quality and timely results. Tirza is a recognized leader and expert in her field, having received the CMX Communiteer of the Year award in 2022 and the Higher Logic Engagement Expert recognition in 2021.

About

Design Tips and Tricks

Workshop

Emeri Schweigert

Design & Development Director

Higher Logic

Connect

Sophia Lamon

Senior Web Designer

Higher Logic

Connect

About

Embedding Community Across Your Organization: 10 Tips for Staff Engagement 

Breakout Session

Diana Mertz

Senior Director, Membership and Engagement

American Staffing Association

Connect

Haley Jones, CAE

Director, Member Engagement

American Staffing Association

Connect

Certified Association Executive. 2019-2021 ASAE DELP Scholar. Experienced association professional with expertise in association governance, leadership development and mentoring programs, volunteer management, early career professional engagement, board of directors management, elections, and committee appointments.

Haleema Burton

Senior Manager, Member Engagement

American Staffing Association

Bekah Weidner

Sr. Strategic Services Consultant

Higher Logic

Connect

About

Membership Magic: Brewing up Engagement Reports that Showcase ROI and Boost Member Satisfaction

Breakout Session

Molly Hauber

Senior Manager, Membership

Alliance of Community Health Plans

Connect

Molly is a driven and dedicated individual who has a passion for creativity and the arts. She prides herself on having a positive, can-do attitude, and she strives to make her work environment pleasant for the entire office. For the past few years, she has worked in an administrative capacity, most recently as the Executive Administrative Assistant at Flex Point Hospitality. Before that, she spent several years as a Project Manager with Tracorp, a Division 10 Specialties company. Here she honed time management and prioritizing skills. She continues to enjoy opportunities in theater when time permits. It is an important outlet in her life which she has been fortunate to make work in tandem with her career.

About

Revitalizing Mentor Match: From Feedback to Success

Breakout Session

Glory Rohde

Social Media and Marketing Coordinator

Society for Mining, Metallurgy & Exploration Inc.

Connect

Glory Rohde is a creative and dynamic storyteller with a passion for digital marketing and proven track record of delivering high quality results. Continuously auditing processes for optimization of workflow. Specialist in creating converting photos, graphics, text, webpages and video.

About

Lunch and Networking Break

Networking

Higher Logic Product Vision and Roadmap

Main Stage

Rob Wenger

CEO

Higher Logic

Connect

Rob Wenger has 30 years of experience as an entrepreneurial founder and technology executive. He is the Co-Founder of Higher Logic and currently the Chief Executive Officer for the company. Founded in 2007, Higher Logic connects people, knowledge and ideas through its community and engagement platform. Higher Logic serves over 3,000 customers through 350,000+ online communities with over 200 million users in 42 countries worldwide. Previously, Rob was Chief Product Officer and Executive Chairman of Association Analytics, Founder and CEO of Cloud Generation as well as a Board of Director for Cosential. Underlying Rob’s repeated success is a deep passion and expertise in product strategy and development. Across businesses, associations and nonprofits, he works to positively impact each client’s success using smart, collaborative technology. When not inventing the next great software tool, Rob is hanging out with his kids and planning their next great skiing adventure.

About

Building a Customer Program that Influences Revenue and Breaks Down Internal Silos

Breakout Session

Dana Alvarenga

VP Customer Experience

SlapFive

Connect

Dana has over 18 years of experience in the technology industry within sales, sales training, management, customer education, and success.  At SlapFive she is the VP of Customer Experience and leads the Customer Success function, along with Education, VOC, and Advocacy.  In her role, she is always striving to deliver an amazing customer experience by constantly improving, educating, and building customer-focused programs and processes.  Dana is customer-obsessed, a lover of travel, food, her family, and a reality TV junkie!

About

Get Creative with Ribbons and Badges!

Breakout Session

Monica Escobar

Director, Member Engagement

ASIS International

Connect

Seasoned association professional with proven experience and accomplishments in driving overall excellence with colleagues, members, customers and key stakeholders around the globe. Providing first-class customer service and cultivating positive relationships to promote confidence and value to the organization. Managing, promoting, and developing ASIS Connects communities to ensure they serve as a strong resource for members and customers to share, network, and exchange information. Constantly developing innovative ways to exceed customer and member expectations has made for a successful career in member relations.

About

Higher Logic Thrive Jobs

Product Deep Dive

Alexander Gutin

Co-founder & President

WebScribble

Connect

Alexander Gutin is the President of Web Scribble, a job board and recruitment marketing software company he co-founded in 2002 to help businesses and associations transform their websites. Alexander holds a BS in Computer Systems and Electrical Engineering from Rensselaer Polytechnic Institute and a JD from Albany Law School.

Rob Wenger

CEO

Higher Logic

Connect

Rob Wenger has 30 years of experience as an entrepreneurial founder and technology executive. He is the Co-Founder of Higher Logic and currently the Chief Executive Officer for the company. Founded in 2007, Higher Logic connects people, knowledge and ideas through its community and engagement platform. Higher Logic serves over 3,000 customers through 350,000+ online communities with over 200 million users in 42 countries worldwide. Previously, Rob was Chief Product Officer and Executive Chairman of Association Analytics, Founder and CEO of Cloud Generation as well as a Board of Director for Cosential. Underlying Rob’s repeated success is a deep passion and expertise in product strategy and development. Across businesses, associations and nonprofits, he works to positively impact each client’s success using smart, collaborative technology. When not inventing the next great software tool, Rob is hanging out with his kids and planning their next great skiing adventure.

New Member Onboarding: Leveraging Automation to Drive Retention

Breakout Session

Kerri L. McGovern, MPP, CAE

Senior Director, Membership

Association of Corporate Counsel

Connect

Currently Senior Director of Membership for the Association of Corporate Counsel, Kerri is a high energy, communicative leader who accomplishes big ideas with focused strategy and collaboration. With over 12 years in association management, she is a membership, marketing, and technology expert with concentrated experience in driving meaningful operational transformation to maximize customer experience and revenue generation. She is systems driven and outcome focused.

Christine Rogers

Senior Marketing Manager

Association of Corporate Counsel

Connect

About

Printing Money: How to use the iMIS integration with Higher Logic Thrive Community and Marketing Professional to increase revenue

Workshop

Beth Arritt, MBA/MKT, CiP

President & CEO

The Arritt Group

Connect

Beth’s marketing experience encompasses more than twenty-five years of marketing strategy and member/customer engagement in various industries, including puzzles and games, training, education, software, and aviation. In addition to marketing, Beth has worked in event management and web development, wearing a variety of hats. She has also been an adjunct professor of marketing at Marymount University in Arlington, Virginia. Beth received a BS degree in Merchandising from James Madison University, a Certificate in Event Management from The George Washington University, and an MBA/MKT from the University of Phoenix. She has earned numerous awards, including two Top Digital Marketer of the Year awards.

The Business of Community

Breakout Session

Rachel Happe

Founder

Engaged Organizations

Connect

Rachel Happe strives to bring connection, joy, and trust to workplaces by designing community-centric organizations and cultures that empower employees and customers. Rachel has a unique ability to understand, simplify, and align strategy, operations, and tactics in ways that increase the connection, coherence, and effectiveness of complex environments. Her understanding of complex adaptive social systems allows her to craft governance that feels like a trellis instead of a cage, helping organizations flourish. Rachel founded Engaged Organizations in 2021 to collaborate with select clients to transform organizations. In 2009, she co-founded The Community Roundtable and published over a decade of groundbreaking annual research, The State of Community Management, documenting effective community strategy, governance, and operations. Rachel created the first online community management training courses. Her clients have included BASF, Steelcase, AAAS, EA, Microsoft, Hilti, Aspen Institute, PWC, Thornton Tomasetti, BCG, the Canadian Medical Association, and the World Bank Group. Rachel is a sought-after speaker and has presented at Higher Logic’s Super Forum, Enterprise 2.0, DeFrag, Harvard’s Kennedy School, JiveWorld, Inbound, APQC, J. Boye, and IBM Connect. She was named a 2023 Top 50 Remote Work Advocate by Mobeus Software and is a Constellation SuperNova and Reworked Impact Award judge.  Rachel’s writing has been published in Reworked, Harvard Business Review, CMSWire, and Information and she was profiled in CLI’s Fall 2023 magazine.

About

The Impact of Federated Search: How Aggregating Content from Third-Party Systems – Including Your Community – Can Supercharge Your Website.

Breakout Session

Adam Hostetter

CEO

FUSE Search

Connect

A natural communicator and leader, Adam speaks to a myriad of technology issues and thrives on developing trusting relationships with teams and business partners. He's been a developer, run software engineering groups, played accountant and therapist, and done most other things in-between. Adam was appointed to American Society of Association Executives (ASAE) Technology Council in 2013 and speaks regularly at industry events.

Johnny Clayton

Chief Growth Officer & Co Founder

FUSE Search

Connect

Johnny is an association industry veteran. He provides professional consulting services for sales strategy, internet development, and search solutions. Over the years, he's led sales initiatives and managed teams for the largest and most successful AMS companies in the business. His experience and market acumen brings sound perspectives on how he can best serve clients’ ongoing technology and business needs.

About

The Rarest Gems

Breakout Session

Taryn Morrissey

Association Team Lead - Marketing Automation

Higher Logic

Connect

Taryn is Team Lead for the Marketing Automation Advisors at Higher Logic, a leading saas company that provides email marketing and engagement solutions for associations. With over 15 years of experience in the association sector, Taryn knows how to craft effective and engaging email campaigns that drive results. Taryn joined Higher Logic in 2008 after being a loyal customer of Informz at two previous organizations. Since then, she has been a trusted advisor, a senior csm, and a team lead, sharing her email marketing expertise and best practices with hundreds of association clients. Taryn's passion is to help associations enhance their communications in order to grow their membership and increase revenue. Taryn loves hosting webinars where she showcases her customers’ successes and shares valuable insights and tips. She is also excited to meet and connect with customers in person at the conference. Taryn is a busy mom of three kids who enjoys learning about health & wellness, natural remedies, exercise and helping others achieve their goals both personally & professionally.

About

AP Higher Logic Thrive Community

Product Deep Dive

Lizzie Urban

Director of Product Management

Higher Logic

Connect

Ryan Casey

Sr. Product Manager

Higher Logic

Connect

About

Amp Up the Experience: The Alchemy of Community and Customer Education

Breakout Session

Rachel Luxemburg

Community Lead

Cloudinary

Connect

Rachel has been working in technology marketing with a focus on developers for most of her career, including a long stint at Adobe as their Principal Strategist for Social Media and Community. She holds a BA from Vassar College and an MBA from the University of San Francisco. Rachel has been a guest lecturer at the University of Oregon as well as a featured speaker at conferences including Social Media Week Chicago and Los Angeles, Brand Innovators Social Media Summit, Community Leadership Summit, and others. Currently she runs the  Community programs at Cloudinary.

About

Content Creativity to Spark Engagement & Growth

Breakout Session

Kim Karagosian Chhabria

Group Vice President, Shared Services

Kellen

Connect

As the Group Vice President of Shared Services at Kellen, Kim Chhabria focuses on the discovery, development, and delivery of initiatives and overall strategies for Kellen’s client partners. In addition, sharing best practices and trends to foster growth and creativity. Kim oversees the Shared Services teams which includes the Design, Education, Marketing, Membership, & Sales, and Meetings departments. Kim brings significant experience in association marketing and management and has experience in creating and delivering strategies focused on member retention and acquisition, credentialing and educational courses, new product launches, and events.

Kim has shared her knowledge with her peers as a speaker at the American Society of Association Executives (ASAE), the Mid-Atlantic Society of Association Executives (MASAE), the American Marketing Association (AMA), and various in-company leadership and marketing events. Kim received her Bachelor of Science in Marketing from Boston College and lives in New Jersey with her family.

About

Major Trends Expected to Impact Associations

Breakout Session

Kristi Donovan, CAE

Practice Director

McKinley Advisors

Connect

A former Higher Logic MVP, Kristi has spent her entire career working in associations. Big and small, trade and professional, She has been on the inside as an association executive, and the outside as an association consultant. Associations are her passion and she's excited to be a part of Super Forum once again.

About

New Idea$: Not Your Grandma’s Non-Dues Revenue

Breakout Session

Teri Carden

Creator

Non Dues-a-Palooza

Connect

Teri Carden is an association and events junkie and self-proclaimed girl geek in normal girl’s clothing. After several years of experience in the association technology role, Teri has embraced her entrepreneurial spirit and created several association resources such as ReviewMyAMS, AMS Fest, 100Reviews, and most recently Non Dues-a-Palooza, the ever-growing community for curious association and non-profit professionals to discover new and inventive non-dues revenue ideas and solutions.

Teri is an early adopter, mum of two remarkable humans, disrupter, ideator, and explorer. Her non-dues revenue stories often include her explorations from her tiny house on wheels where she lives full time traveling to see beautiful places, visiting with friends, and speaking about non-dues revenue at industry conferences.

About

Revitalizing Certification Programs: Using Technology to Upgrade the Candidate Experience

Breakout Session

Heather McNair

CEO

Cloud Generation

Connect

Heather McNair has centered her career around developing loyal customers for over 20 years, with experience across the association, software and publishing industries. She is passionate about using technology to increase member engagement and retention. Heather is the CEO and a founding partner of Cloud Generation, an innovative cloud-based platform purposely designed for end-to-end management of certification programs. Prior to Cloud Generation, Heather served as the Chief Community Officer at Higher Logic, leading customer success, education and strategy for over eight years of the company’s growth, and is regarded as a pioneer in online communities.

About

Reviving Your Community Engagement Strategy

Workshop

Justin Saghbini

Sr. Customer Success Manager

Higher Logic

Connect

About

Standalone Libraries: How to Use Them & How to Set Them Up

Workshop

Chris Weaver

Senior Product Manager

Higher Logic

Connect

Chris Weaver is a Senior Product Manager at Higher Logic. Prior to joining the Product Team, Chris worked on our Strategic Services team, helping customers maximize their success with our Communications and Community platforms.

About

The Ins and Outs of Data Migration

Breakout Session

James Baumann

Publications Director

Association of College & University Housing Officers-International

Connect

James Baumann started his career as a freelance writer, who wrote dozens of articles as a magazine contributing editor, authored two books, and lead numerous projects for businesses and organizations. For almost two decades now, he has applied those skills as the publications director for the Association of College & University Housing Officers - International. Beyond his responsibilities with the association magazine and academic journal, he has managed the association's online community since 2015.

Ashley Wells

Business Operations Coordinator

ACUHO

Connect

Ashley serves as ACUHO-I’s Business Operations Coordinator. In this role, she assists with the management of internal business processes, executing marketing planning, communications, and graphic design. Before joining ACUHO-I, Ashley held positions as a Marketing Coordinator, working her way up to her most recent job as a Marketing Account Executive. She has 5 years experience in the Marketing industry, gaining knowledge of the many areas of marketing specializations as well as coordinating projects. Ashley graduated from Kent State University, earning her Bachelor of Arts in Communications with a focus of Applied Communication. She has an education which prioritized communication, journalism, and graphic design.

About

Break

Networking

AP Higher Logic Thrive Marketing (Informz)

Product Deep Dive

Chris Weaver

Senior Product Manager

Higher Logic

Connect

Chris Weaver is a Senior Product Manager at Higher Logic. Prior to joining the Product Team, Chris worked on our Strategic Services team, helping customers maximize their success with our Communications and Community platforms.

About

AP Real Magnet

Product Deep Dive

David Jovel

Director of Sales

Higher Logic

Connect

David Jovel has been part of the Higher Logic team for more than 15 years. After working originally as a Sales Engineer he switched roles into a Product Manager focusing on the Marketing Automation platforms. Now, David has become the Director of Sales and has spent several years analyzing technology to help organizations create a better member experience through their Marketing and Communications. Most mornings you’ll find David swimming a few laps or spending time with his family.

Mary Gregory

Senior Advisor

Higher Logic

Connect

About

Building Brand and Driving Business Success through Community

Breakout Session

Mackenzie Sangster

Brand and Community Coordinator

Nanit

Connect

About

C·O·M·M·U·N·I·T·Y

Breakout Session

Kristen Parody

Senior Advisor

Higher Logic

Connect

Kristen Parody helps Community and Marketing customers to boost user engagement with her expertise and insights. She has over 15 years of experience in working with associations, non-profits, and tech companies. She holds a bachelor’s degree in Marketing & eBusiness from Towson University and a master’s degree in Entertainment Business from Full Sail University. She resides in Alexandria, Virginia.

Erin York

Senior Consultant

Higher Logic

Connect

About

Empty Rooms to Packed Dance Floors: Grow Your Community with Lessons from Live Music.

Breakout Session

Pat Cooney

Community Engineer

ProntoForms

Connect

Pat Cooney was born in Ottawa, Canada. He studied music in university but chose a professional career as a front-end web developer in the late 90s. Though Pat has been building communities for his music and various professional interests for close to 20 years, he made the official move to make community building his full-time job in 2020. He still lives in Ottawa where he works as a Community Engineer for a locally headquartered, global SaaS company, and continues to perform with multiple bands around town in his spare time.

About

How AAMC Streamlined their Community Launch Process

Breakout Session

Penny Joy Schnarrs, MBA

Director of Community Relations and Strategy

AAMC

Connect

Before returning to the Association of American Medical Colleges in 2021, after a decade hiatus, Penny Joy Schnarrs most recently wrapped up a role at Highmark Health in internal communications, where she partnered closely with HR, strategy and executives to increase employee engagement, roll out a new mission, vision and strategy, and create a new intranet and new ways of connecting and collaborating with M365 and other tools and resources. She is also part-time faculty at Point Park University, teaching first-year students. She's been what her grandmother referred to as a constant wanderer, traveling around the east coast in non profit and higher education friend and fundraising roles. She has spent her 20+ year career building meaningful connections to create positive impact and loves doing so in her current role as director of community relations and strategy.

If you ever want to talk pop culture, travel, fashion, transformational leadership, finding your why, or self-care, please reach out.

Emma Nicholas

Community Strategist

The Community Roundtable

Connect

Building on 18 years of business experience in account management, Emma now applies those skills to help community builders improve their processes and strategies. Emma is a process nerd, and loves to develop and improve processes to help clients save time and increase efficiency.

About

Set Yourself up for Success: How to Navigate Higher Logic Resources for Support, Technology or Strategy

Breakout Session

Cate Sauer

Customer Success Manager

Higher Logic

Connect

Self-starter, constantly seeking to enhance the customer/member experience through learning and development tools. Experience in facilitation, and implementation of new customer platforms.

When I’m not on the job, I love traveling, expanding my artistic skills, and indulging my love for vegan ice cream.

Lily Park

Senior Customer Support Specialist

Higher Logic

Connect

Experienced Community Associate with a demonstrated history of working in the computer software industry and increasing member retention in online community platforms. Skilled in marketing, strategy-consulting, Microsoft Excel, Leadership, and Social Media. Strong media and communication professional with a Bachelor of Arts (BA) focused in Sociology from The University of Texas at Austin.

Kieron Walker

Customer Support Team Lead

Higher Logic

Connect

About

Web Accessibility – Making Your Community Better for Everyone

Breakout Session

Lizzie Urban

Director of Product Management

Higher Logic

Connect

About

Higher Logic Customer Appreciation Party

Networking

Floyd the Frog

Mascot

Higher Logic

About

Breakfast

Networking

Registration Opens

Networking

Curating and Sharing the Best AI Ideas

Main Stage

Conor Sibley

Chief Technology Officer

Higher Logic

Connect

Conor serves as the Chief Technology Officer at Higher Logic. Conor has spent the past two decades building influential companies where he designed and managed internet scale platforms. He developed his in-depth knowledge implementing emerging technologies and leading multiple successful M&A activities as an executive at startups, enterprises, consulting organizations, as well as with various branches of the military and intelligence community.  He sits on investment and grant boards of multiple funds and teaches Entrepreneurship courses on product development at The University of Virginia. Most recently Conor was the CTO at Cloud Generation and the Fractional CTO of Association Analytics. In the past, he served as a Network Security Engineer with BBN Technologies, the organization that architected the Internet and first email technologies. Conor has a Bachelor of Science in Computer Engineering and an MBA from the University of Virginia. In his free time outside of ushering in the future of WEB2 & WEB3 technologies, Conor is bouncing around wrangling a house full of kids he refers to as his wild animals.

Reggie Henry

Chief Information and Performance Excellence Officer

ASAE

20+ years of working with or for non-profit organizations. In addition to ASAE and The Center for Association Leadership: One year project with the Public Education Fund Network where his duties included providing technology and management consulting to the Network's members, planning and managing the Network's major educational events including the 1994 Annual Meeting, and speaking engagements around the country about public education. Major accomplishment during this engagement was participating in the development of the Fund’s Center for Organizational Development, a capacity building curriculum for public education funds and foundations. Manager in the Information Technology Group of Grant Thornton for three years - specialized in consulting to associations on the use of technology, marketing strategies, board-staff relationships, and dues modeling and staff structures. Co-founded and managed the management consulting firm Henry, Kinnelly and Associates, a management consulting firm Speaks regularly on technology issues. His most recent speaking engagements include the 2012 NAHB Association Leadership Institute, 2012 ASAE Annual Meeting, 2012 Global INET Conference in Geneva, Switzerland, 2012 SCSAE Annual Trade Show, AICPA 2012 Commfood Program, 2012 U.S. Chamber of Commerce Institute Program, 2011 ASAE Technology Conference. Invitedin In 2009 by the Secretary of Smithsonian to participate in Smithsonian 2.0, a Gathering to Re-Imagine the Smithsonian in the Digital Age. Specialties: organization development, strategic technology planning, technology education development,

Marius Ciortea

Chief Community Officer

IBM

At IBM Analytics I will be responsible for leading a Community strategy that will involve forming an engaging brand presence to interact with a community of existing customers. This type of marketing will occur in places product user already come to gather to learn, share and co-create. Quora, Slack, Twitter, Stackoverflow or Github are the defacto communities for many product users today, and it is the place companies are given the opportunity to respond to customer concerns and make them feel important. These organic communities offer members a place to make their needs known and give companies the opportunity to respond and make them feel important. I'm working on creating the right community platforms that allow customers to interact not only with each other but with the brand. Our product user will see the brand as an ally, because of how the brand will respond to questions and concerns, learn how to better their skills, get access to a unique set of tools and consume valuable first-to-know information.

About

Break

Networking

Breaking the Chains: Migrating Our Association Content + Website

Breakout Session

Amanda Starling

Network Engagement Manager

FloridaMakes

Connect

Cate Sauer

Customer Success Manager

Higher Logic

Connect

Self-starter, constantly seeking to enhance the customer/member experience through learning and development tools. Experience in facilitation, and implementation of new customer platforms.

When I’m not on the job, I love traveling, expanding my artistic skills, and indulging my love for vegan ice cream.

About

Building Community is Knowing Your Community

Breakout Session

Samantha Isin

Community Manager

Augury

Connect

About

Caring Together: How Wellthy Built a Community to Connect Isolated Family Caregivers

Breakout Session

Sara Maloney

Program Manager, Community

Wellthy

Connect

Sara has been in the community industry for 7 years, working as both a consultant and an internal community manager. She currently works at Wellthy, where she runs the community and webinar programs offered to Wellthy's members. As a consultant, she has advised communities of all maturity levels across a variety of spaces, including financial, medical, security, and more.

About

Change Your Life, Change The World: The Ripple Effects of Transformation

Breakout Session

Déja S Boyd

Marketing & Communications Associate

The International Association of Campus Law Enforcement Administrators (IACLEA)

Connect

Déja Boyd, a 28-year-old Marketing and Communications Associate for The International Association of Campus Law Enforcement Administrators (IACLEA) and business owner is a driven and ambitious individual with a passion for excellence. She is a graduate of the #1 Public Historical Black College and University (HBCU) in the nation, Florida Agricultural and Mechanical University. She has honed her skills in Marketing and Communications through her work at IACLEA, where she has been an integral team member for a year. Her dedication to her craft has enabled her to develop a keen understanding of the industry, which she leverages to create impactful marketing campaigns that will spark change within communities worldwide.

In addition to her work at IACLEA, Déja is also a successful business owner. Her entrepreneurial spirit and innovative approach to teaching low-income communities how to swim have enabled her to grow her business into a ‘blooming’ enterprise. Her ability to identify market trends and capitalize on them has been a critical factor in her success.

Déja’s commitment to excellence and community outreach is evident in everything she does. Whether developing a marketing strategy for a new product or managing her business, she approaches each task with meticulous attention to detail and a focus on achieving the best possible outcome. Her passion for her work is infectious, inspiring those around her to strive for greatness.

In conclusion, Déja Boyd is a talented and driven change agent with a proven track record of success. As a business owner and employee at IACLEA, she has demonstrated her ability to excel in a fast-paced and dynamic environment. Her dedication to her craft, her community and her commitment to excellence make her a valuable asset not only to her community but to the world.

Jamal and Jamari Sharp

Founders

BAM! Snoballs

Connect

Meet Jamal and Jamari Sharp, a dynamic business duo and twin brothers who have teamed up to create a sweet sensation in their community. Together, they are the driving force behind BAM! Snoballs, a dessert shop that's not just about delicious treats, but also about making a positive impact.   Jamari, with his strong dedication and a background as a 7-year veteran of the United States Air Force, brings a sense of discipline and order to the BAM! Snoballs team. His military experience instilled in him a strong work ethic and a commitment to excellence. Jamal is a proud graduate of the historic Florida A&M University, where he honed his business skills and gained a deep appreciation for the power of community. His education and experiences at FAMU instilled in him a passion for collaboration and a commitment to making a difference in his local area. Jamal and Jamari's unique blend of backgrounds and experiences make them a dynamic duo in the dessert industry. Their shared vision for BAM! Snoballs goes beyond simply serving sweet treats. They are committed to making a positive impact on the community by creating jobs and providing a safe, welcoming space for families to enjoy quality time together. BAM! Snoballs is more than just a dessert shop; it's a community hub, a place where delicious flavors and a warm atmosphere come together to create a truly special experience. The Sharps' passion for their business and their community is evident in every snoball they serve, making BAM! Snoballs the go-to destination for all things sweet and satisfying.

Quincy Dawson

Host and Creator

The Greatest Teacher of All Time

Connect

Quincy Dawson is a Morehouse College class of 2016 graduate with a degree in Physics. At the arrival of graduation, he was offered a job by The National Aeronautics and Space Administration (NASA), but decided to focus on furthering to pursue his career in Education instead. Quincy Dawson's work in education is truly remarkable. His passion for teaching goes beyond the classroom, as he has dedicated himself to uplifting and supporting educators on a broader scale. Through his various roles as an Instructional Coach, Curriculum Writer, Youth Programs Organizer, and Education Specialist, he has helped to shape the future of education and inspire countless individuals. In addition to his impressive resume, Quincy is also the creator and host of "The Greatest Teacher of All Time," a YouTube show that celebrates and highlights the voices of teachers of color in Education. Through this platform, Quincy has provided a space for these educators to share their unique perspectives, strategies, and experiences, while also helping to amplify their voices and contributions to education. Quincy's organization has also partnered with sponsors to donate over $4500 to teachers of color throughout the United States and Canada, making a significant impact on the lives of many educators and their students. His work is a testament to his dedication to uplifting others, and he has become a true inspiration in the field of education.    

About

Higher Logic Thrive Submissions & Review

Product Deep Dive

Kunal Johar

Chief Technology Officer & Co-Founder

OpenWater, Inc

Rob Wenger

CEO

Higher Logic

Connect

Rob Wenger has 30 years of experience as an entrepreneurial founder and technology executive. He is the Co-Founder of Higher Logic and currently the Chief Executive Officer for the company. Founded in 2007, Higher Logic connects people, knowledge and ideas through its community and engagement platform. Higher Logic serves over 3,000 customers through 350,000+ online communities with over 200 million users in 42 countries worldwide. Previously, Rob was Chief Product Officer and Executive Chairman of Association Analytics, Founder and CEO of Cloud Generation as well as a Board of Director for Cosential. Underlying Rob’s repeated success is a deep passion and expertise in product strategy and development. Across businesses, associations and nonprofits, he works to positively impact each client’s success using smart, collaborative technology. When not inventing the next great software tool, Rob is hanging out with his kids and planning their next great skiing adventure.

Higher Logic Thrive Test Drive Live

Workshop

Devin Timbrook

Sales Engineer

Higher Logic

Connect

As a Sales Engineer at Higher Logic, the leading provider of online community and marketing automation software, Devin Timbrook delivers a technical and strategic expertise and guidance to the sales team, and collaborates closely with customers and prospective customers to comprehend their requirements and tailor solutions accordingly. Previously, she served as a Senior Account Executive in Emerging Enterprise Markets for ChurnZero.

In what we call Devin's "spare time," she serves as the mom-ager to her two very active and involved children, Skye (15) and Owen (8). She finds peace through exercise by coaching multiple spin, crossfit, and kickboxing classes throughout the week.

Sarah Brand

Client Sales Executive

Higher Logic

Connect

About

Maximizing Member Engagement: Unleashing the Power of In-Person Events

Breakout Session

Drilon Gojani

Sr. Director of Member Services

Kentucky Primary Care Association

Connect

Frank Humada

CBDO

Associations Briefings

Connect

As a leader in relationship management, Frank has devoted over 15 years of his professional career to understanding the association space and the challenges within the community. Focused on providing association podcasting and publishing solutions, he’s formed deep relationships with hundreds of association executives and their teams. As a key member of the Association Briefings executive team, he is responsible for not only growing the company’s association partnerships through acquisition and ongoing nurturing, but also forming strategic partnerships with like-minded companies in the industry.

About

Opportunity in Change: A Higher Logic Thrive Upgrade Case Study

Breakout Session

Kerri L. McGovern, MPP, CAE

Senior Director, Membership

Association of Corporate Counsel

Connect

Currently Senior Director of Membership for the Association of Corporate Counsel, Kerri is a high energy, communicative leader who accomplishes big ideas with focused strategy and collaboration. With over 12 years in association management, she is a membership, marketing, and technology expert with concentrated experience in driving meaningful operational transformation to maximize customer experience and revenue generation. She is systems driven and outcome focused.

Ariel Moyer

Director of Practice Networks

Association of Corporate Counsel

Connect

Netsy Tefera

Information Systems Consultant

Almaz Business Consulting

Connect

About

Strategies for a High-Octane Champions Program

Breakout Session

Catherine Hackney

Principal

Confident Communities Consulting, LLC

Connect

Catherine Hackney was introduced to the Higher Logic platform while part of the Membership team of a professional association and became an engaged member of multiple online communities around the same time. Those two things sparked a passion for community management and it took off from there! In 2017, Catherine launched Confident Communities Consulting after recognizing a need for specialized online community management services. Catherine has been an MVP member of HUG since 2016 and Higher Logic Partner since 2020. She currently lives in Morrison, CO with her adorable pup, Emma.

About

45 ideas in 45 minutes to get the most out of your Higher Logic Vanilla Community

Product Deep Dive

Ryan McKeown

Sr Director, Customer Experience

Higher Logic

Ryan is the Senior Director of Customer Experience at Higher Logic Vanilla and is committed to elevating customer satisfaction. He empowers his team to provide a level of exceptional support, services, and customer success throughout the entire customer journey. With a community-first focus on ROI, value, and member engagement, Ryan and his team enable organizations to get the most out of the Higher Logic Platform. Having spent over a decade at Higher Logic and in the community space, Ryan brings a wealth of firsthand experience, adopting and scaling the best practices from various customer success methodologies and platforms. His mission: to ensure we exceed expectations and empower our customers.

About

Accelerating Customer Success Impact with AI

Breakout Session

Chris Dishman

Sr. Vice President - Global Customer Success

Totango

Connect

Seasoned technology executive with a passion for establishing and continually improving the overall customer experience. A team-oriented, results-driven leader who thrives in a customer-focused dynamic environment, creating opportunities and outcomes by building strong strategic relationships. With more than 20 years of Enterprise to SMB Customer Success Experience, effectively working as a key transformative leader for hundreds of employees in numerous departments such as Customer Success Management, Training, Technical Support, and Professional Services. Identified as a leader who inspires and supports teams to provide results through creativity and enablement. Skilled in the deployment of systems and processes to improve overall customer experiences and retention.

About

Associations With Benefits: Making It Personal So Your Members Keep Coming Back

Breakout Session

Michael Jones

Vice President, Mobile Technologies

Results Direct | RD Mobile

Connect

Michael leads the mobile practice at Results Direct | RD Mobile, a trusted provider of web and mobile solutions for associations for over 25 years. In addition to his role as a mobile evangelist and strategist, Michael is a frequent speaker on mobile technologies and best practices and has presented for organizations across the association community, including the American Society of Association Executives (ASAE), the Association Forum of Chicagoland, Association Media & Publishing (AM&P), the Council of Engineering and Scientific Society Executives (CESSE), the Professional Convention Management Association (PCMA), and the American Association of Medical Society Executives (AAMSE). Michael graduated Summa Cum Laude from Georgetown University with a Bachelor of Science in Physics and a minor in Mathematics. Outside of his professional experience, he is an avid musician and amateur photographer.

Steve Russell

Solutions Consultant

Results Direct

About

Engaging ROI: How Kaplan Community Values Each Step of the Customer Journey

Breakout Session

Gregory Drinkwater

Head of Sales

Web Scribble

Connect

Paul Bradley

Vice President

Kaplan Community

Connect

Paul has been building communities that connect and educate professionals across a myriad of industries for the last decade-plus.

Josh Slyman

Director, Product Strategy

Web Scribble

Connect

Josh Slyman is Web Scribble’s Director of Product Strategy. He’s a cross-platform product strategist and customer experience advocate who focuses on creating engagement strategies for corporations and associations.  

About

Higher Logic Thrive Credentialing

Product Deep Dive

Heather McNair

CEO

Cloud Generation

Connect

Heather McNair has centered her career around developing loyal customers for over 20 years, with experience across the association, software and publishing industries. She is passionate about using technology to increase member engagement and retention. Heather is the CEO and a founding partner of Cloud Generation, an innovative cloud-based platform purposely designed for end-to-end management of certification programs. Prior to Cloud Generation, Heather served as the Chief Community Officer at Higher Logic, leading customer success, education and strategy for over eight years of the company’s growth, and is regarded as a pioneer in online communities.

Rob Wenger

CEO

Higher Logic

Connect

Rob Wenger has 30 years of experience as an entrepreneurial founder and technology executive. He is the Co-Founder of Higher Logic and currently the Chief Executive Officer for the company. Founded in 2007, Higher Logic connects people, knowledge and ideas through its community and engagement platform. Higher Logic serves over 3,000 customers through 350,000+ online communities with over 200 million users in 42 countries worldwide. Previously, Rob was Chief Product Officer and Executive Chairman of Association Analytics, Founder and CEO of Cloud Generation as well as a Board of Director for Cosential. Underlying Rob’s repeated success is a deep passion and expertise in product strategy and development. Across businesses, associations and nonprofits, he works to positively impact each client’s success using smart, collaborative technology. When not inventing the next great software tool, Rob is hanging out with his kids and planning their next great skiing adventure.

Mastering Chapter Microsites: Design, Strategy, and Beyond

Breakout Session

Rachel Smith

Sr. Advisor

Higher Logic

Moe Khuen

Director

CFA Institute

Connect

Stephanie Field, CAE

Senior Director, Society Operations

CFA Institute

Connect

Not‐for‐profit senior director with extensive experience in strategic planning and implementation, tactical partnership development, and project and operations management. Proven track record of consistently identifying educational opportunities and creating profitable, mission‐related initiatives. Currently responsible for the strategy, structure and execution of society operations support services, products, and resources including overall CFA Society client impact and resulting CFA Institute mission contribution from those services.

About

Navigating the Higher Logic Thrive Community: ASQ’s Valuable Insights from our Higher Logic Migration

Breakout Session

Monica Rynders

Component Relations Specialist

ASQ

Connect

Service-oriented librarian with a background in associations, adult education, and knowledge management.

Taylor Lovas

Community Engagement Specialist

American Society of Quality

Connect

Taylor Lovas is a Community Engagement Specialist at ASQ with over a decade of experience focused on driving member engagement while successfully aligning the relationships between dues-paying members, volunteers, and the organization’s mission and purpose. A recent AMS upgrade commenced a journey of discovery and learning as her association transitioned to Higher Logic. Approaching the transition with a fresh perspective and a quest for learning and endless creativity, Lovas exceeded expectations and goals for the Higher Logic Community transition.

About

True Life: Transitioning to Higher Logic

Breakout Session

Nicole Rudner, CAE

Director of Engagement

TerraLex

Connect

Laura Layton

Principal

Higher Logic

Connect

About

Lunch and Networking Break

Networking

About

Higher Logic Partner Panel

Breakout Session

Rob Wenger

CEO

Higher Logic

Connect

Rob Wenger has 30 years of experience as an entrepreneurial founder and technology executive. He is the Co-Founder of Higher Logic and currently the Chief Executive Officer for the company. Founded in 2007, Higher Logic connects people, knowledge and ideas through its community and engagement platform. Higher Logic serves over 3,000 customers through 350,000+ online communities with over 200 million users in 42 countries worldwide. Previously, Rob was Chief Product Officer and Executive Chairman of Association Analytics, Founder and CEO of Cloud Generation as well as a Board of Director for Cosential. Underlying Rob’s repeated success is a deep passion and expertise in product strategy and development. Across businesses, associations and nonprofits, he works to positively impact each client’s success using smart, collaborative technology. When not inventing the next great software tool, Rob is hanging out with his kids and planning their next great skiing adventure.

Heather McNair

CEO

Cloud Generation

Connect

Heather McNair has centered her career around developing loyal customers for over 20 years, with experience across the association, software and publishing industries. She is passionate about using technology to increase member engagement and retention. Heather is the CEO and a founding partner of Cloud Generation, an innovative cloud-based platform purposely designed for end-to-end management of certification programs. Prior to Cloud Generation, Heather served as the Chief Community Officer at Higher Logic, leading customer success, education and strategy for over eight years of the company’s growth, and is regarded as a pioneer in online communities.

Alexey Gutin

Co-founder & CEO

WebScribble

Connect

Alexey Gutin is the co-founder and CEO of Web Scribble, specializing in job board and recruitment software. Since 2002 he has grown the business to over 1,000 customers worldwide. Alexey holds a BS in Computer Systems and Electrical Engineering, MS in Computer Engineering, MS in Management, and Ph.D in Electrical Engineering all from Rensselaer Polytechnic Institute.

Kunal Johar

Chief Technology Officer & Co-Founder

OpenWater, Inc

About

Bullseye Marketing: Hitting the Right Segments with Email

Workshop

Chris Weaver

Senior Product Manager

Higher Logic

Connect

Chris Weaver is a Senior Product Manager at Higher Logic. Prior to joining the Product Team, Chris worked on our Strategic Services team, helping customers maximize their success with our Communications and Community platforms.

Taryn Morrissey

Association Team Lead - Marketing Automation

Higher Logic

Connect

Taryn is Team Lead for the Marketing Automation Advisors at Higher Logic, a leading saas company that provides email marketing and engagement solutions for associations. With over 15 years of experience in the association sector, Taryn knows how to craft effective and engaging email campaigns that drive results. Taryn joined Higher Logic in 2008 after being a loyal customer of Informz at two previous organizations. Since then, she has been a trusted advisor, a senior csm, and a team lead, sharing her email marketing expertise and best practices with hundreds of association clients. Taryn's passion is to help associations enhance their communications in order to grow their membership and increase revenue. Taryn loves hosting webinars where she showcases her customers’ successes and shares valuable insights and tips. She is also excited to meet and connect with customers in person at the conference. Taryn is a busy mom of three kids who enjoys learning about health & wellness, natural remedies, exercise and helping others achieve their goals both personally & professionally.

About

Charting the Course: ASAE’s Blueprint for Time-Saving Technology and Increased Engagement

Breakout Session

Debbie Hanger

Senior Director, Database Administration

ASAE

Connect

Debbie Hanger, ASAE, Senior Director, Database Administration has worked 30 years in the association community, initially working with chapters and membership development at a large association. Her proficiency in data management and enthusiasm for adopting cutting-edge technologies paved the way for her transition into IT and implementing an Association Management System (AMS) for the organization.  Since that pivotal moment, Debbie has tackled numerous projects, leading several AMS implementations, orchestrating system upgrades, and seamlessly integrating dozens of third-party solutions. Currently, Debbie is leading her company's Infrastructure Project. Her primary focus is on crafting a versatile and scalable model, grounded in an "API-first" philosophy. Through this approach, Debbie is connecting core business systems with best-of-breed departmental solutions, to address ASAE's customer-centric goal.

Jeff Horne

Co-Founder & CEO

Wicket

Connect

Jeff Horne is Co-Founder & CEO at Wicket, a software company transforming how associations manage and leverage membership data. Jeff speaks regularly on the topic of modern technology within the association sector, and is outspoken about the need for associations to move away from the traditional all-in-one approaches to software. Jeff has worked in the digital technology space with associations for over 20 years, having founded a web development agency in 2000 before bringing Wicket's Member Data Platform to market.  Jeff is both a technology futurist and a realist, with passion for how technology and data can be put to work for associations in practical ways.

About

Community as the Source of Truth

Breakout Session

Charlotte Otero

Community Strategist

Maddie's Fund

Connect

About

Gamification 5 W’s (Who, What, When, Where, Why)

Workshop

Laura Layton

Principal

Higher Logic

Connect

About

Kickstart Your Community’s Customer Success Connection

Breakout Session

Peter Adams

Manager of Customer Enablement

ChurnZero

Connect

Peter Adams is the Manager of Customer Enablement at ChurnZero. His work with the ChurnZero Academy and Community has earned recognition with the Peoples Choice Skilljar Golden Skillet Award and was shortlisted for the Customer Success Excellence Award for Best Use of Technology. With a background at Apple Inc. and Cvent, Peter specializes in data-driven enablement, presenting at events like BIG RYG Customer Success Summit 23, Skilljar Connect 23, and Super Forum 21. Beyond his professional achievements, he has actively contributed to the D.C. community as a member and committee chair of the Dupont Social Club, raising over $400,000 for LGBTQ+ and HIV/AIDS organizations.

Maureen Rice

Customer Marketing Manager

ChurnZero

Connect

Maureen serves as the customer marketing manager at ChurnZero, a role she pioneered in 2022. Her trailblazing approach to customer marketing has significantly bolstered product adoption, expansion, satisfaction, and retention across ChurnZero's diverse customer base. With a decade of experience in the SaaS sector, Maureen has harnessed her experiences to transform customer data and automation into powerful tools for marketers. Her journey with ChurnZero began in customer success, a role that laid a robust foundation for her transition into customer marketing. This experience gave her a comprehensive understanding of the product and helped forge strong connections with customers and other departments, all of which have been instrumental in her current role. Maureen's responsibilities at ChurnZero are multifaceted and include spearheading product adoption and expansion campaigns, crafting engaging content, developing email marketing strategies, managing the customer community, and fostering customer advocacy. Maureen's commitment extends beyond marketing; she is passionate about fostering inter-departmental collaboration, firmly believing it to be the cornerstone of a customer-centric business and the key to providing unparalleled customer experiences. Her passion for Formula 1 racing mirrors her professional mindset—marked by speed, precision, and a continuous drive for excellence.

About

Leveraging Community to Reimagine Your Customer Journey

Breakout Session

Kristi Faltorusso

Chief Customer Officer

ClientSuccess

Connect

Kristi Faltorusso is an award-winning Customer Success Executive with experience in building, scaling and transforming Customer Success organizations at hyper-growth B2B SaaS companies. Over the past 12 years, she's helped many companies redefine Customer Success resulting in increased retention, long-term revenue growth, and customer advocacy. Kristi has led Customer Success and Experience teams at companies like BrightEdge, Sisense, BetterCloud, and IntelliShift. Currently, she is the Chief Customer Officer at ClientSuccess, a leading Customer Success Management solution, where she leads Customer Success, Technical Support and Consulting.

About

Maximizing Your Events

Product Deep Dive

Kristen Parody

Senior Advisor

Higher Logic

Connect

Kristen Parody helps Community and Marketing customers to boost user engagement with her expertise and insights. She has over 15 years of experience in working with associations, non-profits, and tech companies. She holds a bachelor’s degree in Marketing & eBusiness from Towson University and a master’s degree in Entertainment Business from Full Sail University. She resides in Alexandria, Virginia.

About

Member Centric Communication – An ASAE Case Study

Breakout Session

Michael Hoffman

CEO

Gather Voices

Connect

Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.

About

Unlocking Data-Driven Marketing Success: Leveraging Business Intelligence and Analytics to Craft Targeted Lists for Marketing Automation

Breakout Session

Rachel Mace

Director, Customer Experience

Association Analytics

Connect

Greg Pollack

VP, Sales Enablement & Engineering

Higher Logic

Connect

About

Break

Networking

AI and the Future of Community

Workshop

Conor Sibley

Chief Technology Officer

Higher Logic

Connect

Conor serves as the Chief Technology Officer at Higher Logic. Conor has spent the past two decades building influential companies where he designed and managed internet scale platforms. He developed his in-depth knowledge implementing emerging technologies and leading multiple successful M&A activities as an executive at startups, enterprises, consulting organizations, as well as with various branches of the military and intelligence community.  He sits on investment and grant boards of multiple funds and teaches Entrepreneurship courses on product development at The University of Virginia. Most recently Conor was the CTO at Cloud Generation and the Fractional CTO of Association Analytics. In the past, he served as a Network Security Engineer with BBN Technologies, the organization that architected the Internet and first email technologies. Conor has a Bachelor of Science in Computer Engineering and an MBA from the University of Virginia. In his free time outside of ushering in the future of WEB2 & WEB3 technologies, Conor is bouncing around wrangling a house full of kids he refers to as his wild animals.

About

AI-Powered Learning: Revolutionizing Course Creation

Breakout Session

Mark L. Jones, CAE

Chief Revenue Officer

Blue Sky eLearn

Connect

About

Community As Your Core: Strategies on How to Use Higher Logic Microsites

Breakout Session

Marghet Hager

Director of Digital Strategy

APGA

Connect

Marghet Hager is the Director of Digital Strategy for APGA in Washington D.C., which represents over 700 cities and communities that have incorporated energy services into their municipal offerings. Being employed at a trade association with less than 15 employees, she manages their CMS/CRM/AMS platforms, online community, website development, member-focused marketing and communication campaigns, event apps and registrations, branding strategy, digital marketing, and print and digital publications - all skills that help keep APGA's membership engaged and informed on and offline. Previously, she was a Member Community Manager for Dynamic Communities, which had four mature communities (10+ years) and four younger launched communities (3-6 years). Dynamic Communities' GPUG site (www.gpug.com) was awarded Higher Logic's Community of the Year in 2017, and APGA's website was awarded Higher Logic's Best Website Design in 2015. Marghet has been recognized as a Higher Logic MVP since 2016 and served on the Higher Logic Product Advisory Council (PAC) from 2017-2019.

Brett Wangman

President

The Center for Association Growth

Connect

Justin Prevatte

Owner

Theme Logic

Connect

About

How Higher Logic Supports Components and Chapters

Product Deep Dive

Aaron Saunders

Senior Onboarding Specialist

Higher Logic

Connect

Strong communicator who initiates projects while putting an emphasis on developing relationships. Highly-motivated professional with a successful history of exceeding goals by applying effective sales and marketing tactics. Strong background in project management involving communications, marketing, operations, data analysis, and reporting. A constant learner with advanced problem-solving, innovative strategic planning, and dynamic teamwork skills.

Lizzie Urban

Director of Product Management

Higher Logic

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Mark Lowry

Chief Revenue Officer

Higher Logic

Mark has dedicated his entire professional career to building relationships with clients and partners based on trust, great solutions, and a shared mission to advance the association market. Mark is an expert at growing up-and-coming companies into name brands by committing to industry thought leadership, building company culture, and developing client-focused sales organizations. As CRO of Higher Logic, Mark oversees sales, partnerships and client relations. A hallmark of Mark’s success throughout his career is his desire to teach, motivate and lead sales teams. Prior to joining rejoining Higher Logic, Mark spent 5+ years as President and CRO of Association Analytics (A2), growing it from a small services business to a SaaS business servicing 100's of associations, bringing in 10's of millions in revenue for growth and got A2 ranked in INC Fastest Growing Companies, while making A2 the go to name and resource for analytics in the association market. Prior to A2, Mark spent 10+ years as the CRO of Higher Logic. While there, Higher Logic grew to be the most widely used community platform in North America, was consistently ranked as an INC Fastest Growing Company, was identified as one of the 50 greatest places to work by Washingtonian and other publications and grew to a multi-hundred-million-dollar business from a bootstrapped organization. Mark’s early career includes sales and leadership roles at Abila, Blackboard and ASI. Widely recognized for his association industry and business expertise, Mark currently sits on several boards and councils providing guidance on organizational effectiveness and growth strategies. Mark regularly speaks at industry events and is frequently featured in industry publications. Mark was named 2022 Association Partner of the Year by Association Trends - A Salute to Association Excellence. He is a proud graduate of Virginia Tech with 2 degrees.

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Keep Your Community Members Coming Back through Valuable Content

Breakout Session

Heather Wendt

Community Manager for Gain Grow Retain

Higher Logic

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As a member of the Gain Grow Retain team, I am excited to use my skill set to help build foundational processes, identify and develop strategy, and above all, understand the needs of the GGR audience as we work to build out our community focused on connections and networking. My roles as Director of Education and Director of Content Development have provided the foundation that will allow me to help take the work already been done and strengthen it to allow Gain Grow Retain to become the premier place for those already in Customer Success or working to break into this industry.

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Maximize the ROI of your Marketing Solution

Breakout Session

Sarah Spinosa

Senior Product Marketing Manager

Higher Logic

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Sarah Spinosa is the senior product marketing manager at Higher Logic. With more than 14 years of experience working with and for associations, Sarah brings that to Higher Logic to drive product marketing strategy and positioning for the association line of business. She is an active member of ASAE and currently serves on ASAE's Marketing Professionals Advisory Council. Sarah holds a Bachelor of Arts in Political Science from East Stroudsburg University of Pennsylvania. In her spare time, she enjoys spending time with her family in northern Virginia and DC

David Jovel

Director of Sales

Higher Logic

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David Jovel has been part of the Higher Logic team for more than 15 years. After working originally as a Sales Engineer he switched roles into a Product Manager focusing on the Marketing Automation platforms. Now, David has become the Director of Sales and has spent several years analyzing technology to help organizations create a better member experience through their Marketing and Communications. Most mornings you’ll find David swimming a few laps or spending time with his family.

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Utilization of Communities in Modernizing/Transforming Customer Engagement Programs

Heather Hagedorn

Director of Product Strategy

Oracle

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Heather Hagedorn is a seasoned professional in Human Capital Management, driven by a commitment to fostering customer success through digital transformations. With over 20 years of experience within HCM, Heather has a proven track record of leading impactful customer engagements programs for large global organizations. Heather specializes in building, scaling, and managing initiatives on Oracle’s premier on-line global community where Oracle customers, partners and Oracle experts all come together with a common purpose – achieving business success with Oracle applications. Beyond professional pursuits, Heather enjoys spending time with family, nature, and all things on or near the water, attending Broadway productions and an enthusiast of Air Shows.

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A .org Success Story with Higher Logic Thrive Design

Breakout Session

David Jovel

Director of Sales

Higher Logic

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David Jovel has been part of the Higher Logic team for more than 15 years. After working originally as a Sales Engineer he switched roles into a Product Manager focusing on the Marketing Automation platforms. Now, David has become the Director of Sales and has spent several years analyzing technology to help organizations create a better member experience through their Marketing and Communications. Most mornings you’ll find David swimming a few laps or spending time with his family.

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Community Is Everyone’s Business: Cross-Departmental Collaboration

Breakout Session

Jodi Meier

Community Engagement Lead

Juniper Networks

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Get Stickier with Mentor Match and Volunteer Manager

Product Deep Dive

Emily Stamm

Senior Sales Engineer

Higher Logic

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Lizzie Urban

Director of Product Management

Higher Logic

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Let’s Show Community in the Room

Workshop

Heather Wendt

Community Manager for Gain Grow Retain

Higher Logic

Connect

As a member of the Gain Grow Retain team, I am excited to use my skill set to help build foundational processes, identify and develop strategy, and above all, understand the needs of the GGR audience as we work to build out our community focused on connections and networking. My roles as Director of Education and Director of Content Development have provided the foundation that will allow me to help take the work already been done and strengthen it to allow Gain Grow Retain to become the premier place for those already in Customer Success or working to break into this industry.

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