2018 Program

Monday, November 5

12:00 - 5:00 PM — Registration Open

1:00 PM - 5:00 PM — Higher Logic Academy Pre-Conference Session (Part 1)

Online Communities | Basic

Online Communities – Basic Training is designed for project teams and individuals who are new to the Online Communities platform that wish to launch or re-launch their community. Our training includes hands-on technical exercises and interactive strategy sessions.

Session Topics Include:

  • Platform Overview
  • Establishing Community Goals
  • Navigating Reports
  • Launch & Re-Launch Strategy
  • Configuring your Site for Success (Security Groups, Establishing Communities, Site Setup & Themes
  • Basic Automation Rules
Speaker: Lila Elliott, Higher Logic

Location: TBA

Informz Marketing Automation | Basic

Informz – Basic Training is designed for project teams and individuals who are new to the Marketing Automation Professional (powered by Informz) platform. Our training includes hands-on technical exercises and interactive strategy sessions.

Session Topics Include:

  • Getting Started -- Product Overview
  • Managing Subscribers
  • Opt-Out/Unsubscribe Forms
  • Designing Templates
  • Sending Mailings
  • Basic Data, Metrics, and Reporting

Speakers: Higher Logic Education Team

Location: TBA

Real Magnet Marketing Automation | Basic

Real Magnet – Basic Training is designed for project teams and individuals who are new to the Marketing Automation Enterprise (powered by Real Magnet) platform. Our training includes hands-on technical exercises and interactive strategy sessions.

Session Topics Include:

  • Product Overview, Designing Messages
  • Creating Templates
  • Design Inspiration: Models and Samples
  • Data and Integration
  • Sending a Formal Message
  • Using your Analytics
  • Best Practices for your Account

Speakers: Higher Logic Education Team

Location: TBA

5:30 PM - 8:00 PM - Opening Reception

Location: TBA

Tuesday, November 6

8:00 AM - 5:00 PM — Registration Open

9:00 AM - 12:00 PM — Product Advisory Council (PAC) Meeting - Invite Only

9:00 AM - 12:00 PM — Exhibitor Setup

9:00 AM - 12:00 PM — Higher Logic Academy Pre-Conference Session (Part 2)

Online Communities | Basic

Online Communities – Basic Training is designed for project teams and individuals who are new to the Online Communities platform that wish to launch or re-launch their community. Our training includes hands-on technical exercises and interactive strategy sessions.

Session Topics Include:

  • Product Overview
  • Launch; Re-Launch Strategy
  • Configuring your Site for Success
  • Gamification: Ribbons, Badges, and Beyond
  • Data, Metrics, and Reporting

Speaker: Lila Elliott, Higher Logic

Location: TBA

Informz Marketing Automation | Basic

Informz – Basic Training is designed for project teams and individuals who are new to the Marketing Automation Professional (powered by Informz) platform. Our training includes hands-on technical exercises and interactive strategy sessions.

Session Topics Include:

  • Getting Started: Product Overview
  • Managing Subscribers
  • Opt-Out/Unsubscribe Forms
  • Designing Templates
  • Sending Mailings
  • Basic Data, Metrics, and Reporting

Speakers: Higher Logic Education Team

Location: TBA

Real Magnet Marketing Automation | Basic

Real Magnet – Basic Training is designed for project teams and individuals who are new to the Marketing Automation Enterprise (powered by Real Magnet) platform. Our training includes hands-on technical exercises and interactive strategy sessions.

Session Topics Include:

  • Product Overview, Designing Messages
  • Creating Templates
  • Design Inspiration: Models and Samples
  • Data and Integration
  • Sending a Formal Message
  • Using your Analytics
  • Best Practices for your Account

Speakers: Higher Logic Education Team

Location: TBA

1:00 PM - 2:00 PM - Opening & CEO Address

Location: Potomac A

2:00 PM - 3:00 PM - Keynote

Jackie Huba | Customer Loyalty Expert | Bestselling Author

Location: Potomac A

3:00 PM - 3:30 PM — Afternoon Break

3:30 - 4:30 PM — Breakout Session 1

10 Effective Ways to Increase Revenue with Website Personalization

Track: Doing More with Your Data

You leverage marketing automation techniques with your email, but how about your website? Maximize the value of your investments and increase revenue - personalize your website based on user data you already have in your CMS and Higher Logic's Online Communities. Learn how to identify actionable data, tailor your content accordingly, and make an impact on your conversion rates.

Speaker: Cecilia Satovich, Results Direct

Location: Chesapeake A

A Deep Dive into Multi-Channel Marketing Content

Track: Marketing Automation: Content & Design

Join this session for a discussion on how to incorporate engaging and differentiated email content (video, infographics, digital flipbooks, and more) to break through inbox clutter. You'll learn how to invest in your insights, create customer-centric content, and use data to make smarter decisions with a small team.

Speaker: Tara Pawlak, YourMembership

Location: Chesapeake B

Grand Tour of the Marketing Automation Admin Experience (New Redesign)

Track: Marketing Automation: Product Capabilities & Technical Guidance

Take a tour with us! Together we'll explore the newly redesigned Pro and Enterprise Admin experiences, debuting soon after Super Forum.

Speaker: Higher Logic Product Team

Location: Chesapeake C

Next-Level Automation Rules

Track: Online Communities: Product Capabilities & Technical Guidance

So, you know how to enable the automation rules that Higher Logic automatically deploys to your site. Maybe you've even built a few custom ribbons or security groups. Are you ready to take your automation rules game to the next level? In this session, we'll discuss advanced uses for automation rules, such as creating custom webpage content and messaging depending on a user's demographics or activity level on the site, and A/B testing messaging to create more effective email automation rules. Also, we'll gather questions on HUG in advance and live from the audience to work through automation rule creation in real time, equipping users with the understanding to do this themselves in the future.

Speakers: Lindsay Starke and Jenny Taylor, Higher Logic

Location: Chesapeake G

The Review Economy: How Online Recommendations Impact Your Association and its Members

Track: Online Communities: Marketing/Membership/Program Support

Your members won't spend $25 at a new restaurant, buy a $250 product online, or book a $2,500 vacation without reading reviews first. But where do your members go to get reviews when they're making $25,000 purchasing decisions at work? Believe it or not, they look to their associations! While prevalent in the consumer market, The Review Economy is just beginning to invade the B2B market. Associations are ideally positioned to deliver all-new, unexpected value to members and gain a new revenue stream by offering niche B2B customer review sites for the industries and professions they serve. Empower your members to make more informed buying decisions at work by creating a resource that pairs customer reviews with the authoritative, unbiased essence of your organization. Disrupt your market before someone else does.

Speakers: Teri Carden, 100Reviews and Ben Martin, CAE, The Review Society

Location: Chesapeake H

Driving Customer Success with Online Communities

Track: Online Communities: Community Management

Community’s concept is basic: people come together to chat, learn and use a product. It’s a solid base line and an advantage for the organization — customer engagement will turn into feedback, brand advocacy, and retention. A customer’s entire journey, from beginning (researching and deciding which product to buy) to end (working with you on problems and becoming a brand advocate) can be enhanced by community. Today’s preferred customer experience combines support, community, and outreach into one unified platform. Join Higher Logic and Zenoss for an interactive presentation on taking a community approach to streamlining the customer experience, detailing how Zenoss launched TechZen, its online user community, leading to a 140% increase in membership and engagement, with over 3,000 active members worldwide and growing. A user-focused, community approach has helped Zenoss gain greater insight into the needs of their customers.

Speakers: John Boyle, Zenoss, and Mark Ace, Higher Logic

Location: Chesapeake I

Put Your Best Foot Forward: Community Implementation and Beyond

Track: Online Communities: Community Management

Come join three community managers, detailing three stages in their community lifecycle, for some real talk about implementing your online community. Gain an overview of understanding where best practices meet reality.

Speakers: Matt Cipriani and Ariel Brandt Lautman, Association of State and Territorial Health Officials, and Anne-Margaret Olsson, Society for Human Resource Management

Location: Chesapeake J

Beginner’s Guide to Creating a Better Community Experience with Customer Journey Mapping

Track: Online Communities: Executive Level/Strategic

Customer journey mapping is all the rage these days, but it can seem overwhelming if it's new to you or to your organization. Where do you start? What do you look for? Who needs to be involved? How can customer journey mapping help make your community better? When are you done? Join Renee Schaefer from Code42 as we cover these questions and more.

Speaker: Renee Schaefer, Code42

Location: Chesapeake K

Ask the Experts: Success in Hosting Live Community Events

Track: Online Communities: Success Stories

After hosting 'Ask the Experts' events for a year, CFP Board shares success stories, lessons learned, and best practices for hosting live events on the community to deepen engagement. After our first event, we ended with over 100 new individuals agreeing to our Terms and Conditions, nearly 400 logins in one day (we generally averaged 100), and over 80 posts on the event thread alone. In this session, we'll review what we developed along the way, such as frequency, timeline for planning, gathering seed questions in advance, creating a topics and experts calendar, and metrics to measure the success of your event.

Speaker: Amanda Zapata, CFP Board

Location: Chesapeake L

6:00 PM - 8:00 PM — Welcome Reception

Location: TBA

Wednesday, November 7

7:00 - 8:00 AM - Exhibitor Setup

8:00 - 9:00 AM - Breakfast

8:00 AM - 5:00 PM — Registration Open

9:00 - 9:15 AM - Welcome Address

Location: Potomac A

9:15 - 10:15 AM - Keynote

Kim Lear | Workplace Trends Expert | Marketplace Researcher

Location: Potomac A

10:15 - 10:30 AM — Transition Break

10:30 - 11:30 AM — Breakout Session 2

Drive Decisions Through Data

Track: Doing More with Your Data

Learn strategies to craft measurable goals, identify pertinent data, and leverage analytics tools to meaningfully measure success, increase conversions, and improve your users' experiences. We will explore using free tools (like Tag Assistant, Tag Manager, and Optimize) to further enhance analytics by tracking the customer journey across devices, through email campaigns, online communities, and websites.

Speaker: Dan Scheeler, Results Direct

Location: Chesapeake G

Netflix Tastes on a NPO Budget: How to Maximize Audience Segmentation Using Preexisting Tools

Track: Marketing Automation: Content & Design

From Netflix to Amazon, more companies are using audience segmentation to deliver the right content to the right person at the right time. Segmentation and personalization can feel overwhelming, but in this session, we'll review how to create a strategy for segmentation and personalization using tools and resources already at your disposal. Senior Digital Strategist Christina L. Dickinson, MA, will guide you through this process, drawing on her 10+ years of digital marketing experience to give you tips and tricks to get you on your way to segmenting like the “big guys” on a small budget.

Speaker: Christina L. Dickinson, MA, PMP, AORN

Location: Chesapeake H

How to Personalize Your Association or Non-Profit Communications to Increase Conference Attendance

Track: Marketing Automation: Success Stories

Many associations and non-profits face a similar challenge: recruiting their members to attend conferences and continuing to grow their membership base. Christopher Antonopoulos, from Measured Result Marketing, along with Lauren Jonas and Moira Baker from the National Science Teachers Association’s (NSTA), will explore key challenges NSTA experienced, why they chose Higher Logic as their solution, and how they were able to personalize communications beyond just first name and title to improve conversion rates. Further, we'll showcase how automated marketing campaigns can help keep members engaged throughout an entire year to ensure their renewal.

Speakers: Christopher Antonopoulos, Measured Results Marketing, and Lauren Jonas, National Science Teachers Association

Location: Chesapeake I

Your Step-by-Step Guide for Building a Compelling Gamification Program

Track: Online Communities: Community Management

Looking to bring some fun and friendly competition to your community? Heard about “gamification” but not sure what it really means? Do you have an existing gamification program that could stand to level-up? Join two extremely chaotic (read: good looking) professionals for an in-depth, step-by-step overview of the who, what, why, and how of building a successful and impactful gamification program, from concept to implementation. Learn more about what we mean when we use the term “gamification” and how to think like a designer as you build compelling badging programs and rewarding ribbons.

Speakers: Rebecca Hoffman and Will Machin, Higher Logic

Location: Chesapeake J

Build an Indispensable Community: How to Escape the Engagement Trap with a Community Your Company Finds Irreplaceable

Track: Online Communities: Executive Level/Strategic

The most successful brand communities aren’t the ones with the most engagement. They are the communities designed to capture the full value their members already create, from most active to lurkers. Leaders of indispensable communities don’t endlessly chase engagement. Instead, they get members to make their best possible contribution to the community with the time, knowledge, and motivation they already have. But this only happens when the community offers value members can’t get anywhere else. In this session, FeverBee’s Richard Millington will use case studies from over a dozen organizations, big and small, to show how to design a community to be indispensable.

Speaker: Richard Millington, FeverBee

Location: Chesapeake L

Integrated Campaigns: Connecting Marketing Automation and Community

Track: Online Communities: Marketing/Membership/Program Support

This session will be an overview of the type of integrated campaigns you can perform with the connection of marketing automation and online community. We will cover the basics of how it works, and go over a number of potential campaigns you'd want to run and where the data is coming from for these.

Speakers: Greg Pollack and Mitch Eisen, Higher Logic

Location: Chesapeake K

Grand Tour of the Online Community Admin Experience (New Redesign)

Track: Online Communities: Product Capabilities & Technical Guidance

Take a tour with us! Together we'll explore the newly designed CC Admin experience, debuting soon after Super Forum.

Speaker: Higher Logic Product Team

Location: Chesapeake B

Back to Strategy Basics for a Better Member Experience (AKA, It's Never Too Late to Learn From Your Mistakes!)

Track: Online Communities: Success Stories

In 2015, the Association for Information and Image Management International (AIIM) launched its online community with all the bells and whistles we could offer our members. What we lacked was strategy, and it showed. For the next two and half years, discussions were scarce, community sites sat abandoned, and the community began to look more like a desert than an oasis. However, after attending a HL Academy Training and the 2017 SuperForum, AIIM was able to make a 180-degree turn in terms of community engagement. By stripping down to the basics and focusing on the member experience, we saw great success in just a few short months.

Speaker: Jessica Lombardo, AIIM

Location: Chesapeake C

Embrace Failure: How We Learned from Our Community Mistakes, and You Can, Too

Track: Online Communities: Success Stories

When the International Society for Technology in Education (ISTE) initially launched the community, we did a number of things wrong and continued to run into roadblocks as we were learning. We launched communities no one wanted, avoided seed questions like the plague, and made major technical snafus. But as Winston Churchill once said, “Success is not final, failure is not fatal: it is the courage to continue that counts.” Four years later, our community is thriving and is our primary member benefit. We have had major successes with volunteer management and member engagement. Learn about the mistakes we made, how we fixed them, and how you can avoid the same pitfalls to skip right to success.

Speakers: Simon Helton and Heidi Ellis, International Society for Technology in Education

Location: Chesapeake A

11:30 AM - 12:30 PM - Lunch

12:30 - 1:30 PM — Breakout Session 3

Real-Time Trending Topics to Drive Strategy, Content, and More Effective Marketing Campaigns

Track: Doing More with Your Data

In this high-energy session, we will uncover how to pull together and use current data and trends to drive strategy and content for your association. What are your members talking about? What do they care about? What is that next best topic, and for which parts of your audience? We are always striving to develop meaningful content and educate our audiences on the most relevant topics. So stop guessing, or spending hours pulling together reports! Also, ever think you're sending too many emails? Use data to quickly segment, target, and track effectiveness of campaigns in real time. Come learn how to use visualizations to access real-time trends on key topics in your community and email marketing data. ASAE will walk through a case study on how they were able to do just this and more!

Speakers: Christin Berry, ASAE, and Julie Sciullo, Association Analytics

Location: Chesapeake A

Website Tracking and Remarketing: Drive Conversions with Relevant Content

Track: Marketing Automation: Product Capabilities & Technical Guidance

Don’t miss out on the abundant opportunity to better serve audiences by delivering purposeful communications based on observed interests and behaviors. Your website is a virtual storefront buzzing with activity. What actions would prompt you to engage with a prospect or member? When would a product recommendation, promotional offer, or personal outreach be appropriate? Delivering relevant and timely communications is the key to driving engagement and conversions.

Speaker: Vivian Swertinski, Higher Logic

Location: Chesapeake B

How Better Listening with Community Changed How Our Association Supports Membership

Track: Online Communities: Success Stories

As association professionals, we're often used to hearing feedback from only a small portion of our membership base. For Promotional Products Association International (PPAI), introducing an online community changed that. Through engaging with members that they weren’t otherwise reaching and offering something new that was of real value to everyone, their community changed not only how PPAI interacted with their members, but also how they interpreted their needs as an organization. All it took was listening (to more than just the loudest voices).

Speaker: Melissa Weber, PPAI, and Will Machin, Higher Logic

Location: Chesapeake C

Start Understanding Your Data to Bolster Membership

Track: Marketing Automation: Success Stories

Struggling to overcome low member retention rates? The American Medical Informatics Association (AMIA) was, too. But after deep dives into our AMS and marketing automation data, we uncovered insights that transformed membership retention efforts and enabled a more data-driven company culture. In this session, hear how AMIA segmented and reengaged members through targeted outreach.

Speakers: Rebecca Duff, PMP, Gravitate Solutions, and Karen Greenwood, AMIA (the American Medical Informatics Association)

Location: Chesapeake G

How Content Calendars Will Help You Build Engagement and a Sense of Community

Track: Online Communities: Community Management

In its simplest form, an online community is a place for people with a common purpose, job, or interest to gather and discuss topics of importance to them. But that doesn't mean they can't use some guidance and ideas of what to talk about! Whether your online community is struggling for engagement or already bursting at the seams with chatter, a content calendar and strategic engagement initiatives can truly take you to the next level. Learn how a well-planned and constantly evolving content calendar became the backbone of some of the most valued interactions of the Discovery Educator Network. You'll also hear from the Higher Logic community management team on how you can apply these great ideas to YOUR community.

Speakers: Jenny Taylor, Higher Logic, and David Tchozewski, Discovery Education

Location: Chesapeake H

You Can’t Make Them Love You: How to Make People Genuinely Interested in Your Community

Track: Online Communities: Community Management

Managing a community is first and foremost about building relationships. And yet many community managers resort to tactics that nobody would find attractive: haranguing, bribing, and otherwise badgering their users (and potential users) to give them a chance. The fact is, begging and pleading for someone to love you never works out well. Instead, you need to be someone that people want to be in a relationship with. In this session, we’ll discuss strategies you can use to make your community one that users find irresistible, whether it’s through charm, wisdom, helpfulness, or kindness. Attendees will be encouraged to share the rejections they’ve received, as we work together to make our communities someone’s perfect match.

Speaker: Lindsay Starke, Higher Logic

Location: Chesapeake I

Online Events Drive Community Engagement

Track: Online Communities: Executive Level/Strategic

Over the past few years, there has been increased recognition in the value of prioritizing social learning as a core component of an organization’s engagement strategy. This manifests online by creating a unified presentation of a Learning Management System (LMS) and a community, where expert content is amplified through peer exchanges. But where do webinars, livestream events, and virtual conferences fit into this unified approach? In this session, we will share opportunities and benefits of integrating live online events with an organization’s online community.

Speakers: Richard Finstein, CommPartners, and Josh Yavelberg, National Recreation and Park Association

Location: Chesapeake J

How to Gain Unwavering Executive Support and Secure Resources

Track: Online Communities: Marketing/Membership/Program Support

Many executives are supportive of their organizations’ online communities, yet only a few community teams use this support to secure resources. It’s time to shift from a “We’re hanging on for dear life” mindset. In this session, you will learn how to translate the awesome power of your community into something executives will truly value and appreciate as an integral part of your organization’s success.

Speaker: Courtney Howell, Association of Certified Fraud Examiners

Location: Chesapeake K

Microsite Toolkit: A Resource for Training and Supporting Chapter Site Admins

Track: Online Communities: Product Capabilities & Technical Guidance

Discover our new Microsite Toolkit with turn-key resources for your Microsite Admins. From tech-savvy staff to your new chapter or section leaders and volunteers, this new resource will help you train, enable, and support your Microsite Admins so they can update, manage, and maintain their sites with confidence and ease. We'll also discuss some common challenges with supporting Microsite Admins and proven solutions that work.

Speaker: Lila Elliott, Higher Logic

Location: Chesapeake L

1:30 - 1:45 PM — Transition Break

1:45 - 2:45 PM — Breakout Session 4

The Reporting Rabbit Hole: Getting Past Numbers to Find Insight

Track: Doing More with Your Data

How do you use reporting to tell a compelling story about your community? Everyone wants to see the data, but the real power comes in sharing the insights: what that data means about the health of your community and your members’ engagement. We’ll talk about our favorite reports, how we share them with our stakeholders, and any successes and challenges we’ve encountered along the way. This is a participatory roundtable, so come prepared to share your current favorite reports and how you put them to work for your community.

Speakers: Ariel Brandt Lautman, Association of State and Territorial Health Officials, Maral Balayan, American College of Obstetricians and Gynecologists, and Jess Diehl, American Gastroenterological Association

Location: Chesapeake A

Integrated Campaigns in Your Event Community

Track: Marketing Automation: Strategic Objectives

In this session, you'll learn how to use an integrated marketing campaign in an event community to increase engagement and awareness.

Speakers: Veronique Nguyen and Josh Slyman, Higher Logic

Location: Chesapeake B

Just Checking In: Drive Engagement Through Automation Rules

Tracks: Online Communities: Success Stories Marketing Automation: Success Stories

In order to gauge member satisfaction and provide individualized experiences, our nursing membership organization implemented a series of automation rules designed to check in with our members throughout their first year of membership. These emails directed members to watch new member welcome videos, engage with their community, and provide feedback on their membership via a short survey. Since implementing these check-ins, our membership retention rate is 88.1%, which is a 15.1% increase over the average. In this session, we'll take you through our journey of improving "checking in" with members.

Speakers: Meaghan Trimyer, American Psychiatric Nurses Association, and Courtney Hyde, American Psychiatric Nurses Association

Location: Chesapeake C

Design and Run an Engagement-Focused Ambassador Program

Track: Online Communities: Community Management

What is state-of-the-art for ambassador programs? What are the basic elements and tactics that work, how much time do you need to design them, and how inclusive should they be? The American Association for Clinical Chemistry (AACC) has run an ambassador program for four years, starting with six members and reaching a total of +50 ambassadors in 2018. In this session, we will show what AACC has done to nurture and grow its army of community champions.

Speaker: Simona Ciampi, American Association for Clinical Chemistry

Location: Chesapeake G

Make Online Community Participation a Best Practice

Track: Online Communities: Marketing/Membership/Program Support

Creating a 'sticky' community starts with administrators and marketing. Utilizing your community to market its efficacy, functionalities, and importance are fundamental to adoption. Hear from PBS on how we launched, continue to market, and holistically manage the community, OurNeighborhood.

Speaker: Toanya Kesse and Mikail Faalasli, PBS

Location: Chesapeake H

Higher Logic Website Design Track

Track: Online Communities: Product Capabilities & Technical Guidance

This is intended to be a series of sessions on theme design and getting the job done. From novice to pro. Delivered over the course of three sessions:

  1. CSS for Beginners. For novices, this will include what CSS is, how it works, where to use it, and resources to get you started.
  2. Advanced CSS. For those comfortable with CSS and how it works, this will include modern CSS tools to quickly and easily improve design, with live examples working in the HL framework.
  3. Design with CSS, JavaScript, and the Kitchen Sink. For advanced CSS users and those looking to see what's possible, this will include using jQuery to tweak content, widget, and site structure, creating custom page layouts with live examples and code snippets, and tools of the trade.

Speaker: Justin Prevatte, Theme Logic

Location: Chesapeake I

Things You Don't Know that You Don't Know

Track: Online Communities: Product Capabilities & Technical Guidance

Join HUG MVPs Justin Prevatte and Brett Wangman as they lead you through a wide range of helpful tips, creative workarounds, proven hacks, hidden features, and valuable add-ons that will help you squeeze every ounce of value out of your Higher Logic community platform. With dozens of Higher Logic implementations to their credit, Justin and Brett want to show you how to fine-tune your platform with impactful CSS updates, common widget configurations, helpful JavaScript additions, and other best practices. This session will help newcomers understand some basic updates that should be added to every new site and will inform seasoned veterans of creative solutions to ongoing challenges.

Speakers: Brett Wangman, The Center for Association Growth, and Justin Prevatte, Theme Logic

Location: Chesapeake K

Qubole's Higher Logic Journey: From Forum Challenge to Community Success

Track: Online Communities: Success Stories

Qubole started with a less-than-functioning website that was called a "knowledge base," where users had the capability to comment on posts. In January 2018, we purchased Higher Logic to serve as Qubole's user community platform. Our purchase consisted of Online Communities, Customer Advocacy Management and Activity Sync, and this is our success story.

Speaker: Terry Martin, Qubole

Location: Chesapeake J

Build a Stronger Community with Inspired Educators

Track: Online Communities: Success Stories

The Discovery Educator Network (DEN) connects educators to their most valuable resource: each other. Now in our second year, the DEN Online Community is the hub that allows our community members to share best practices through online discussions, access built-in interactive courses, and engage with other educators. Join us as we shine the light on our unique opt-in community and share how we blend face-to-face meet ups and virtual experiences to grow and foster community.

Speaker: David Tchozewski, Discovery Education

Location: Chesapeake L

2:45 - 3:15 PM — Afternoon Break

3:15 - 4:15 PM — Breakout Session 5

What AI Can Do for Your Engagement

Track: Doing More with Your Data

This session will focus on how modern AI technologies will change how you drive engagement in your communities. It will cover content personalization and recommendation models, as well as content analysis and categorization.

Speaker: Mikhail Opletayev, Higher Logic

Location: Chesapeake A

Tackle the Omni-Channel Marketing Funnel

Track: Marketing Automation: Strategic Objectives

In today's marketing environment, we can't afford to isolate our outreach channels. A customer's journey does not occur solely within email, social, search engine marketing, or any individual channel. Their journeys need to be tracked and reacted to within each step of the marketing funnel. This presentation will use a real-life case study to discuss methods for aligning your pay-per-click, social, and email teams to work cooperatively towards defined goals within your marketing funnel.

Speaker: Ian Phillips, American Society of Safety Engineers

Location: Chesapeake B

Successful Reengagement Campaigns with The Missouri Chamber

Track: Marketing Automation: Success Stories

Engagement in our member emails was lagging, with open rates at 20 percent on a good day. With help from Higher Logic, Missouri Chamber completed a reengagement campaign that has driven open rates above 30 percent. We believe this is helping increase attendance at our events and programs, and we're ready to show you how to implement a similar initiative.

Speaker: Jacob Luecke, The Missouri Chamber

Location: Chesapeake C

Moderating Communities…Don't Panic!

Track: Online Communities: Community Management

This session will cover tactics and strategies for handling your day-to-day community moderation, including:

  • Full-moderation (when to use it and when to skip it)
  • Self-moderation (enabling members/users to flag posts)
  • Moderating individuals (three strikes rule), housekeeping (ideas for solutions to common violations, announcements thread, dedicated home for job postings)
  • Administrative tools: what community admins can access
  • Paper trail (record of moderation log and rejected posts in CCAdmin)
  • Trolls in the community
  • What happens when your community is on fire? (tactics for course correcting on the fly)

Speakers: Elizabeth Urban and Jenny Taylor, Higher Logic

Location: Chesapeake G

The Role of Community in a Turn-Around Environment

Track: Online Communities: Executive Level/Strategic

Three years ago the Construction Specifications Institute (CSI) was an organization in crisis. New leadership, new governance structure, new strategic direction, and the implementation of member communities have now positioned CSI to assume its role as a leading resource in the construction industry. This session is for anyone looking to understand how communities (and other products in the Higher Logic platform) can support and inform your strategic ends, build trust, and prompt new levels of member engagement.

Speakers: Catherine Stegmaier and Rick Bawcum, Construction Specifications Institute (CSI)

Location: Chesapeake H

No Budget, No Time, No Problem!

Track: Online Communities: Marketing/Membership/Program Support

Looking for ways to engage your community with limited resources? Higher Logic helps you do more with less. Join us for this beginner's session, where we'll share simple ideas to help you engage members, improve communication, and get the job done.

Speakers: Amanda Feil, American Association for Respiratory Care, and Hillarie Holcomb, NetVU

Location: Chesapeake I

Easy Content Wins for Organizations of Any Size and Budget

Track: Online Communities: Success Stories

Content is king, there's no doubt about it. But creating new content with limited staff and budget resources can be tricky. This session will share our “content recycling” strategy that allows a small staff with no full-time community manager or team to continually bring “new” resources to our members. This session will provide specific examples, how we build content, and the metrics associated.

Speakers: Aubrey Wanner, National Society for Histotechnology, and Connie Wildeman, National Society for Histotechnology

Location: Chesapeake K

Launching Your Volunteer Platform: Get Internal Buy-In and Build a Volunteer Pool

Track: Online Communities: Success Stories

This session will review strategies that the Regulatory Affairs Professionals Society (RAPS) used to get colleagues on board with using the volunteer platform. We'll help you gain a better understanding of the approach that led to our success. With staff support, we were able to dramatically increase our volunteer pool, achieving 285% growth in approximately 18 months.

Speakers: Wesley Carr, Regulatory Affairs Professionals Society, and Heather Arkwright, Higher Logic

Location: Chesapeake L

4:30 - 4:45 PM - Higher Logic Super Forum Awards Ceremony

"Celebrate your colleagues and discover their innovative work during the 2018 Higher Logic Super Forum Award ceremony. Award categories are:

  1. Most Successful Online Community (Online Communities)
  2. Most Successful Community Launch (Online Communities)
  3. Marketing Automation Masters (Marketing Automation)
  4. Best Community Manager (Online Communities)
  5. Top Digital Marketer of the Year (Marketing Automation)
  6. Best Community Site Design (Online Communities)
  7. Best Email Campaign Design (Marketing Automation)
  8. Most Creative Way of Using the Higher Logic Platform (Online Communities)
  9. Most Innovative Way of Using the Higher Logic Marketing Automation (Informz/Real Magnet) Platform (Marketing Automation)

Location: Potomac A

4:45 - 5:30 PM - Product Roadmap

Ed English, Chief Product Officer, Higher Logic

2018 has been a big year for Higher Logic and we’re thrilled to finally show you what we’ve been working on behind the scenes – the first steps towards unifying the Online Community and Marketing Automation platforms to deliver a full lifecycle engagement solution. This session will review what we’ve done so far and what we’re planning to do in 2019 and beyond. We’ll also touch on new features like Ideation, Polls, and a new visual designer, enhancements to Workspace and Marketing Automation that have already been released, and preview what’s on the docket moving forward.

Location: Potomac A

6:00 - 9:00 PM - Customer Appreciation Party

Location: TBA

Thursday, November 8

8:00 - 9:00 AM - Breakfast

8:00 AM - 12:00 PM — Registration Open

9:00 - 10:00 AM — Breakout Session 6

What Are They Thinking?! Gain Better Insights Through Community Data

Track: Doing More with Your Data

Metrics abound for things like downloads, users, activity, page views, and the like, but how can you get a better understanding of what your members truly think about their areas of interest? In this session, learn how analyzing unstructured text from Higher Logic community engagement data helped one organization refine their target messaging, drive better content decisions, improve segmentation efforts, and more.

Speakers: Rebecca Duff, PMP, Gravitate Solutions

Location: Chesapeake A

Understaffed? Maximize Member Engagement Through Volunteer Community Champions

Track: Online Communities: Community Management

Community champion programs are a well-known best practice for online communities, but not all champion programs are created equal. In this session, we'll discuss how to build a community champion program from the ground up that will help jumpstart your community, all with minimal staff time invested. Topics will include program structure, champion recruitment, retention, and recognition, as well as the top ten critical tasks for champions.

Speakers: Heidi Ellis and Simon Helton, International Society for Technology in Education (ISTE)

Location: Chesapeake B

See You Online: Increase Member Value by Using Higher Logic to Revitalize Existing Interest Groups

Track: Online Communities: Marketing/Membership/Program Support

The National Association for the Education of Young Children (NAEYC) has had an existing interest forum (special interest group) program for decades. Traditionally, our interest forums have gathered for face-to-face meetings at various national meetings of the association to discuss, network, advocate, and share resources on the topics they are most passionate about in the field. Through the use of Higher Logic's online communities (ours is called “Hello”), we have brought new energy and engaged significantly more members in meaningful ways through this program. We'll review three specific tactics that illustrate ways to reach new audiences, expand access to networking, and foster a sense of community. Each strategy has resulted in new members joining the forums, new members joining NAEYC, and old members reengaging. Hello’s platform allows us to take existing groups of members and maximize their impact, resulting in increased member value for everyone.

Speakers: Michael Coventry, NAEYC

Location: Chesapeake C

All About Testing: Drive Revenue Using Testing Best Practices

Track: Marketing Automation: Strategic Objectives

Testing is a part of every marketer's agenda, but often isn't executed to help the team prove real results. In this session, Amy Bybee of DigitalLENS will show some best practices and case studies with real results, all around testing that will generate more effective emails and automation programs.

Speaker: Amy Bybee Mangueira, DigitalLENS Lead Generation

Location: Chesapeake G

Extending Higher Logic: Key Integrations with Real Business Impacts

Track: Online Communities: Product Capabilities & Technical Guidance

Today's organizations are transforming in the digital era and leveraging many key solutions, including online community platforms. Extending key solutions by seamlessly integrating them together is critical to break down silos of information, engagement, and communication. This session will review examples of Higher Logic's open APIs and extensibility using sample integrations into SalesForce, ZenDesk, and Gainsight as examples.

Speaker: John Boyle, Zenoss

Location: Chesapeake H

Successful Upgrades for Higher Logic Workspace

Track: Online Communities: Product Capabilities & Technical Guidance

This session is designed to help Workspace clients prepare for and be confident about upgrading to Higher Logic Workspace. We will cover:

  • Describe the upgrade process for legacy Workspace sites
  • Show before and after versions of the same site
  • Demonstrate a successful data migration
  • Discuss how Community Roles and the new Contact Manager works
  • Review integration options
  • Present new community engagement tools like Automation Rules.

Speakers: Mark Ace, Higher Logic

Location: Chesapeake I

10:00 - 10:15 AM — Transition Break

10:15 - 11:15 AM — Breakout Session 7

Extend Your Membership Growth and Reach (UK and Europe Edition)

Track: Online Communities: Marketing/Membership/Program Support

This session brings together the UK-based Membership Sector Thought Leader and Champion, Richard Gott, and Higher Logic Director UK/EU, Mark Eichler, who will provide unique insight to delegates looking to extend their membership reach to the UK/EU. It will feature practical information, advice, and approaches for breaking this lucrative market.

Speakers: Richard Gott, MemberWise, and Mark Eichler, Higher Logic

Location: Chesapeake G

Our Favorite Things: Platform Tips and Tricks to Personalize Higher Logic Websites

Track: Online Communities: Product Capabilities & Technical Guidance

In 2017, we were presented with a challenge: Two separate community sites wanted to combine into one massive community, while making it easy for those two audiences to still retain their identity and find their respective connections, discussions, and content. In April 2018, we launched our new combined experience (www.d365ug.com), and we'd love to tell you all about the awesome tips, tricks, and hacks we learned during the re-design process to personalize a user's experience. In this session, we'll walk you through how we added tabs to Higher Logic widgets so users could filter through the latest discussions by community, using HLCommon widgets to show upcoming meetings and your event registrations, personalizing the search bar to say 'Hello' to you, topic-based pages that float up tagged content, and more! Come join us to talk about our favorite things in the Higher Logic platform! ...and YOU get an idea... and YOU get an idea...

Speakers: Katie Froeber, Marghet Hager, and Michelle Lowry, Dynamic Communities

Location: Chesapeake B

Convincing Your Executive Team to Invest in Marketing Automation

Track: Marketing Automation: Success Stories

Marketing automation software is the solution that’s going to revolutionize your association’s or non-profit’s personalization, engagement, and membership renewals. Now you just need to convince your executive team to grant you the budget to buy it – easier said than done. In this session, Christopher Antonopoulos from Measured Result Marketing, along with Lauren Jonas and Moira Baker from the National Science Teachers Association, will focus on where to get started, who within the executive team needs to be involved, how to speak their language, and other factors to consider in a successful marketing automation implementation.

Speakers: Christopher Antonopoulos, Measured Results Marketing, and Lauren Jonas, National Science Teachers Association

Location: Chesapeake H

Don’t Set It and Forget It! Leverage Automation Beyond Your Renewal Series

Track: Marketing Automation: Strategic Objectives

You created an amazing automated renewal series - now what? We'll share tips and tricks on how to leverage your automation platform to increase membership. With an organizational strategic goal of stabilizing membership renewals, we looked at how we could save time and fully utilize our Higher Logic tools, including:

  • Adjusting renewal series to maximize results
  • Dynamic renewal footers on all emails powered by automated groups
  • Targeted social media renewal ads based on custom audiences from automated groups
  • Automated “abandon cart” membership emails
  • Digital welcome campaign tied to a print campaign

Speaker: Rupert Schutz, ASHRAE

Location: Chesapeake C

Automation Rules for the Win!

Track: Online Communities: Success Stories

Data aside, CREW Network's CREWbiz community platform meaningfully connected members in countless ways. We solved problems. Members found new jobs, made referrals and shared resources. We convened Meet-ups. And when our members moved to new markets, they had an instant network. CREWbiz made the difference. On Dec. 12, our first ever membership renewal automation email was sent from CREWbiz, simply saying: “It's been an active year on CREWbiz, and we have members like you and all of your contributions to thank for it. Don't forget to renew your membership for the coming year to ensure you retain access to everything the community has to offer, from discussions and playbooks to the member directory and speaker directory. Renew Now.” In this session, you will discover how that single email and use of Automation Rules resulted in the highest number of dues paid online (more than 700 logins) in a single day in the history of CREW Network.

Speaker: Megan Cottrell, CREW Network

Location: Chesapeake I

11:15 AM - 12:00 PM - 45 Ideas in 45 Minutes

Higher Logic’s classic 45 Ideas in 45 Minutes is back. This fast-paced session designed to showcase the best of our community and marketing automation platforms gets better every year. The Client Success Team will highlight the best ideas for top-notch communities and marketing automation. Join the session that’s all about offering a variety of resources, tips, and creativity for any organization.

Location: Potomac A

12:00 PM - Conference Close

12:00 - 3:00 PM - Exhibitor Tear Down

*Schedule is tentative and subject to change.

Tracks

Doing More with Your Data

Your community data is home to a treasure trove of information waiting to be mined. Learn how to uncover these insights about your members and see how they can increase engagement and revenue.

Marketing Automation (All)

Are you maximizing your Higher Logic marketing automation platform? See what Higher Logic clients are doing to re-engage members, increase conference attendance, drive conversions with personalized content, and more!

Online Communities (All)

So much goes into creating a seamless member experience, this track is packed with best practices that will help you along the way. From customer journey mapping and content calendars to online events and community moderation, check out this section to make sure you’re on the right track.